PPC FACEBOOK CAMPAIGN CASE STUDY

Energy Comparison Platform

WE DELIVERED

MAKING COST PER LEAD, 1/4 OF COMPANY TARGET!

About Energy Comparison Platform

In 2019, an Energy Comparison provider approached DataSauce requesting assistance in improving their native advertising and social advertising. After not having any luck with previous agencies, they were after an agency that could a specific figure as a Cost Per Acquisition.

The Problem

With a new year of business and re-structured goals, this energy provider comparison company wanted their website to significantly increase it’s traffic and obtain new leads. However, our focus was on reaching a benchmark for Cost Per Acquisition (per the client’s parameters).







THE SOLUTION

DataSauce started allocating a portion of the client’s total budget to split testing. Breaking down Instagram, Facebook and Native advertising respectively, we then built out a funnel process to generate leads – specific for each platform.

For Social, the DataSauce team created engaging & fast paced video adverts that were used to initially entice targeted audiences. Those users who engaged with the adverts and clicked the call-to-actions were then brought to a unique landing page.

 

For native creatives, we tested both stock style professional photography against a basic photo that comes across from a standard mobile phone photo. Surprisingly, the image which simply highlighted a bill and was taken from a generic type phone got a much higher engagement rate.









AT A GLANCE

HOW WE HELPED

THE Results

Overall, the DataSauce team was able to generate leads that were one quarter the initial target Cost Per Acquisition. 





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