In 2019, an Energy Comparison provider approached DataSauce requesting assistance in improving their native advertising and social advertising. After not having any luck with previous agencies, they were after an agency that could a specific figure as a Cost Per Acquisition.
With a new year of business and re-structured goals, this energy provider comparison company wanted their website to significantly increase it’s traffic and obtain new leads. However, our focus was on reaching a benchmark for Cost Per Acquisition (per the client’s parameters).
DataSauce started allocating a portion of the client’s total budget to split testing. Breaking down Instagram, Facebook and Native advertising respectively, we then built out a funnel process to generate leads – specific for each platform.
For Social, the DataSauce team created engaging & fast paced video adverts that were used to initially entice targeted audiences. Those users who engaged with the adverts and clicked the call-to-actions were then brought to a unique landing page.
For native creatives, we tested both stock style professional photography against a basic photo that comes across from a standard mobile phone photo. Surprisingly, the image which simply highlighted a bill and was taken from a generic type phone got a much higher engagement rate.