An Australian energy provider comparison service approached DataSauce to request assistance in improving their native and social advertising. After not having much success with previous agencies, they sought for an agency that could provide a specific figure for the Cost-per-Acquisition of new leads.
As the company approaches a new year of business with restructured goals, DataSauce’s client was looking to significantly increase the traffic to their website and generate new leads. Hence, our focus was to reach the Cost-per-Acquisition benchmark by the client’s criteria.
The first step that DataSauce took was to allocate a portion of the client’s total budget into split testing. After thoroughly researching and testing Instagram, Facebook and Native advertising respectively, we then built out a funnel process specific to each platform. The focus of this funnel was to help generate new leads.
For Social, the DataSauce team produced engaging video ads that were used to entice new targeted audiences. Users who engaged with the ads and clicked on the Call-To-Action were redirected to a unique landing page.
For native advertising, we tested stock-style professional photography against a basic photo that appeared as if simply taken from someone’s mobile phone. Surprisingly, there was a much higher engagement rate from the simple image that was taken from a generic mobile phone camera.
Through our efforts, the DataSauce team was able to generate leads with a Cost per Acquisition that was only a quarter of the client’s initial target. These results were a great result for our client and meant they then had additional budget to re-invest back into obtaining even more leads. The on-flow effect when investments are made with specialists like us!