Facebook Ads CASE STUDY

FACEBOOK ADS CASE STUDY

WE DELIVERED

7.2 ROAS

About LVLY

LVLY is a online gifting website specialising in same day delivery. Based in Melbourne, Sydney & Brisbane. But also deliver to nation-wide addresses as part of a next next day delivery service of flowers and specialty gifts .

The Problem

LVLY, predominately a female focused brand wanted to tap into the male segment/audience for Valentines Day. This would represent a significant opportunity to build a base of loyal male customers and prospects to engage throughout the year.

To boost website traffic, the company ran dynamic ads retargeted to people who had previously visited its website. DataSauce helped the retailer create high-quality, localised ad creative that echoed seasonal themes and contained relevant information, such as pricing.

The team also used Facebook’s lookalike audiences to reach new customers who resembled LVLY existing consumer base. For retargeting, the company zeroed in on people who had already viewed or added products to their shopping carts, reminding them to return to complete their purchase.

The audiences were broken out by recency, and frequency to identify the most likely users to convert. A Variety creatives were used to ensure maximum results.

THE SOLUTION

Smart ads, tight community

A Valentines Day To Remember

DataSauce “full-funnel” strategy to guide its target audience through the discovery, comprehension and consideration stages ultimately encouraged them to make a purchase.



AT A GLANCE

HOW WE HELPED

7.2 ROAS

For every dollar spent, LVLY received 7.2 back in revenue

25% Increase In Retention Rates

25% of customers during the campaign were repeat purchases.

75% New Customers

75% Of Customers had never purchased from LVLY before.

THE Results

The entire creative process was collaborative from the start. DataSauce lineup of professional creators, the quality of the work and the cost-efficient operating methods allowed our campaign to become a success. Their strategies were on point and the results speak for themselves. We were really impressed.

Hanna Spliva

Co Founder

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