This successful client is a leading International beauty label, with a significant presence in the Australasian markets. Providing a comprehensive range of professional beauty products from in-house brands, as well as external partnered brands. This brand is continually growing and focused to expand its e-commerce success.
Our beauty client wanted to run a new campaign in conjunction with another Australian partner in their industry. The partnering company is highly successful and well known for creating it's own promising range of beauty products. With a desire to acquire new sales and customers, our client desired a strategic approach.
DataSauce built out a successful three stage ads strategy, which leveraged use of content from three social media influencers.
Phase 1 was used to help warm audiences and initially introduce product lines.
Phase 2 involved sharing content around how to use such products through explainer videos.
Phase 3 had a retargeting focus, and aimed to obtain sales.
From a single digital campaign lasting less than 2.5 months.
Just covering desktop ATC attribution only.
Overall, audiences were very receptive to the professional video content used and especially with the use of social media influencers. Combining the power of Facebook/Instagram’s ability to reach significantly narrowed audiences, as well as the leveraging the impact from social media influencers made this campaign highly successful.
In total, an average of over 15 ROAS was achieved.