This successful client is a leading International beauty label, with a significant presence in the Australasian markets. Providing a comprehensive range of professional beauty products from in-house brands, as well as external partnered brands. This brand is continually growing and focused to expand its e-commerce success.
Our beauty client wanted to run a new campaign in conjunction with another Australian partner in their industry. The partnering company is highly successful and well known for creating its own promising range of beauty products. With a desire to acquire new customers and sales, traditional marketing wasn't going to cut it, our client required a strategic approach.
DataSauce built out a successful three stage strategy which leveraged the use of content from three social media influencers.
Phase 1 warmed audiences and introduce product lines.
Phase 2 involved sharing content of how to use such products through influencer tutorials videos.
Phase 3 had a retargeting focus and aimed to obtain sales.
From a single digital campaign lasting less than 2.5 months.
Our client experienced 15x Return On their Advertising Spend.
Covering desktop ATC attribution only.
Overall, audiences were very receptive to the professional video content that incorporated social media influencers. The campaign reached over 88k new audience members who hadn't previously engaged with the client online, creating brand recognition through Facebook and Instagram’s ability to reach significantly narrowed, interested audiences. Leveraging the impact from social media influencers with product education made this campaign highly successful.
In total, an average of over 15 ROAS was achieved.