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PPC Facebook Campaign CASE STUDY

100k New customers

WE DELIVERED

reduction in costs of acquisition by 60%

About Cash Rewards

Cashrewards is an online shopping gateway that allows members to earn cashback on their purchases. Members simply click through to the site they wish to shop at through the Cashrewards portal to be eligible for cashback. It’s a simple, quick way to earn money for the purchases they would have made anyway! With hundreds of partner stores, including Coles, Woolworths and Dan Murphy, it’s a fantastic tool to cut your shopping expenditures down.

The Problem

Cashrewards had been focused on growing their site organically for a long time, but were failing to see the results they wanted to achieve.

Managing Director of Cashrewards, Andrew Clarke, approached our team here at DataSauce to enlist our help in a PPC Facebook campaign to reach a wider audience. His goal was to acquire 30,000 new members within a six month period, while also keeping costs per acquisition in line with the customer lifetime value.

THE SOLUTION

When talking about tackling this campaign, our PPC team said: ‘We identified target audiences and reverse-engineered offers to scalable-size audiences.

From a process point of view, we tested two offers to one audience then tested creative and landing pages.’

Our landing pages were constructed with niche target groups for the six month run-up to Christmas. We felt this would be a fantastic strategic move as we could target the Christmas shoppers and entice them to earn money back on their gift-buying - a notoriously expensive time of the year.

AT A GLANCE

HOW WE HELPED

New Members

we met and exceeded Cashrewards goal of 30,000 new members by over 35%

Acquisition Reduction

Over the duration of our six months campaign, we reduced the costs of acquisition by a massive 60%.

New Members

we met and exceeded Cashrewards goal of 30,000 new members by over 35%

THE Results

Over the duration of our six months campaign, we reduced the costs of acquisition by a massive 60%.

This was achieved through the simple yet effective step of removing all unnecessary form fields and simplifying the landing pages as much as possible. As well as that, we met and exceeded Cashrewards goal of 30,000 new members by over 35%. By the end of the campaign, we had acquired 40,000 new members at a cost per acquisition that was much lower than the customer lifetime value.

Our PPC campaign provided quick fire results and an incredible growth of over 10,000%.

When speaking of our services, Andrew Clarke said: ‘I was impressed by DataSauce’s approach. I could tell they would always ask themselves, “if this was my business, what would I do?” This went along way to building trust and rapport.’

CashRewards are an ongoing client, and with our help achieved the 2016 Deloitte Tech Fast 50 award for the fastest growing online business. To be eligible for this award, entrees had to have accumulated over $8 million dollars of revenue in a three-year period. Speaking of CashRewards win, Joshua Tanchel, the lead partner of Deloitte Tech Fast 50, said that Cashrewards “swept away the competition by securing a phenomenal 12,469% growth over that period: a figure significantly above the average of 731%, the highest result since 2004, and the second highest result since the Awards started in 2001.’

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