A leading Australian professional skin treatment & care brand approached DataSauce with a desire to find an agency that could assist with online paid advertising. Although having a very strong website for an e-commerce platform, it was still not enough yet to pull the sales figures the company has been striving for.
Simply put, this skin care brand needed more of the RIGHT type of traffic to be brought to their website to help generate new sales. We needed to develop a way to drive significant new traffic and increase online sales via Facebook/Instagram and Google Adwords campaigns. However, increasing cold traffic often requires additional attention to ensure they are not bombarded and warmed in the process of converting to new paying customers.
We introduced a new funnel system that focused on our client’s warm audiences - those who had already engaged with their brand in some form - whether visiting their website or social channels.
Setting up a Dynamic feed, we were able to create adverts that were more relevant to each individual potential customer. This allowed us to present adverts to those targeted that displayed the very items they had already visited on our clients website. This process ensures items will be of interest to potential clients and personalizes the experience more. We ensured that potential customers were served ads frequently, reaching over 15x frequency.
For every dollar spent, this skin care brand received 19x back in revenue by our second month working together.
Acquired over 400x customers online within the first 3x months of operating ads.
Increased Add to Carts by an additional 200x by second month.
DataSauce achieved an excess of 19x ROAS for this client by their second month working with us! In addition, our team was able to help this skin care brand hit just shy of 50x new purchases in their second month - all attributed to the social campaigns we operated. This was a significant shift from their previous results prior to working with our agency.
Now, after completion of a third month working together, we have helped acquire our client over 400xnew customers. Expanding cold outreach has really helped strengthen results.
The client is now expanding their campaigns and further enhancing their strategy with DataSauce.