Truthfinder is a popular online background check service that searches through billions of public records to generate a comprehensive report. Highlights include: Dark web scan Informative blog to answer all questions Over five types of searches
Traditionally Google Adwords is a predictable and reliable marketing channel for people searching for background checks. But Truth Finder was searching for new channels to drive sales and customer acquisition. Looking to increase volume paid social media was identified as channel to experiment with.
DataSauce identified 3 angles that could be used to "warm" audiences before "going in for the kill". The strategy that was implemented involved invoking the need for prospects to require a background check, and then using re-marketing to the same audience with a direct response approach to run a background check.
We created three advertorial style pages and created facebook custom audiences for each one. Each advertorial had distinct pain points that prospects could identify with.
In the first month we generated 1000 new customers.
For every dollar spent, Truth Finder received 2.8 back in revenue.
We beat the the Cost Per Sale target by $15
Overall we were able to help Truth Finder drive incremental conversions and diversify their acquisition channels. Using social media, facebook and instagram ads, we were able to deliver conversions at $15 below their target. Warming audiences with advertorials that pin pointed prospect pain points was a successful strategy.