Meta Ads

503% revenue 

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The Strategy

To scale top-of-the-funnel ads - which targets prospective customers - while maintaining repeat customer growth.

First thing’s first - know the product, know the game.

Customers buying food and beverages have different shopping habits than they do with other e-commerce purchases; we needed to figure out how to entice customers to purchase outside of their weekly supermarket shop.

Through lots and lots and lots of market research, we determined the exact time-frame between a customer consuming their product, to when they are ready to purchase again, which meant we were able to push ads at the exact time they were feeling...peckish.

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Then came some killer creative content:

We created specific personas for each Chief product with bold visuals and tongue-in-cheek copy across every ad, which had a dual effect:

  • Targeted new and different audiences for each product
  • Developed Chief’s overarching brand identity and tone of voice

To continue campaign momentum, we regularly trialed and updated these creatives as we received real-time data to optimise results.

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The Results

Within a month, our strategy brought substantial results: From May to June 2020, Chief saw their revenue increase by 112%.

As we continued our partnership with Chief, we continued to scale our ad spend and revenue. From May 2020 to February 2021, Chief’s revenue increased by 503%.

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