CRM, Email Marketing  & Automations

CRM is a profitable powerhouse for brands. Covering everything from acquisition to retention, customer winback to data enrichment, it can become one of your brand’s most profitable marketing tools when leveraged right - which we have the expertise to do. Looking to excel in your automation strategy or add SMS to the mix?

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Paid Search

Creative

Paid Social

Email Marketing

Conversion Rate Optimisation

Data Science

Paid Search

Creative

Paid Social

Email Marketing

Conversion Rate Optimisation

Data Science

From personalised welcome series to retention campaigns, our approach to CRM nurtures long-term relationships even better than couples’ therapy.

As a Klaviyo Master Platinum partner, we offer a support system that keeps your brand ahead -- with VIP updates on all things email and SMS. Talk about exclusive treatment.

We’ve been doing this email thing a while now - which means beyond knowing the software inside out, we’ve got insights and strategies a-plenty.

CRM is the missing piece of the puzzle for brands that have mastered customer acquisition, but are seeking scalable revenue growth and ways to humanise their brand.

Bridget Stapledon

CRM Lead

The Process

The DataSauce Flow

No two customers are the same, and our process involves figuring out not only who our customers are, but how often they shop, what discounts make them tick, and what type of relationship they want from you. Our typical process looks a bit like this:

Trigger:

You’re looking to create a personal connection with your customers.

Outline your goals with DataSauce.

Trigger:

We create a comprehensive CRM strategy designed to convert and scale your business.

Analysis

Already have a CRM or email marketing strategy for your brand?

We analyse the whole shebang, then tell you what’s working and what’s not and provide you with evidence-backed ideas about how to optimise for better results.

Creative

We design email campaigns and flows for both mobile and desktop, prioritising content that your customers will actually want to open.

From welcome flows, to post-purchase nurtures, to product drops, our DataSauce designers structure email creative to reflect exactly who your brand is - and set you apart from the pack.

Optimisation

There’s a lot of things that can be done to keep improving your email and SMS marketing – and just like a true Fish and Chippery, we do the lot:
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Segmenting your database
Generating and nurturing leads
Retargeting subscribers
Automating flows
Regularly consolidating contacts, and adding SMS touch-points to your email strategy to increase ROI and and ensure exposure at every juncture.

Our Expertise

Trusted By Your Trusted
Partners

Services

What We Do

Automation is great, but it’s hardly enough. Connecting with your audience is what drives a successful email marketing campaign -- and we’re experts at steering our clients straight to Revenue Avenue.

01 Analyse, Attract, Acquire

If users visit your site once and never again, that’s just wasted potential crushing our spirits. By leveraging pop-up software and designing memorable flows, we incentivise subscription opt-ins tenfold. Signed, sealed, delivered -- these leads are all yours.

02 High Conversion Campaigns

We turn browsers into buyers with personalised emails that can read minds. Through audience segmentation and data integration, we can fix your brand’s (cart) abandonment issues by reminding shoppers you’re exactly what they need.

03 Post-Purchase Retention

Our strategies of replenishment and product upsells all exist for a reason -- to extend your customers’ lifecycles and spark a healthy addiction to your product.

04 Optimisation with A/B Testing

We don’t stop the hustle at retention. Like how Edison tried 10,000 times before inventing the light bulb, our consistent optimisation tests ensure that if there’s a better way to market your brand, we’ll find it - and implement it.

05 Migration to Klaviyo

As Klaviyo Platinum partners, we extend benefits, intel, and prioritised service to our clients. Heaps of email platforms exist, but we rate Klaviyo best for brands looking to access tools for rich customer data, customisation, segmentation, automations, integration, and reporting (say -ation one more time).

06 Smarter Marketing Strategies (aka. SMS)

No message has greater urgency than a text alert. Email is 10X more profitable when SMS is added into the mix, which makes it a new must-have, must-do. We can get you started ASAP -- and might even throw in growth projections if you’re in doubt.

Case Studies

What has 8 years and over $200M in ad-spend gotten our clients?

Life of Colour

656% increase in YoY revenue attributed to top email campaign

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Hommey

1.96 MER turned 5.74 in first two months

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FAQ

What's the difference between email campaigns and automated flows?

Email campaigns are your regular updates -- sent either to your full list, or qualified segments of your database.

These kinds of emails may include sale announcements, product drops, important industry updates, or educational content to communicate value propositions unique to your brand.

They're the type of emails where you’re doing the equivalent of singing from a rooftop - you want the whole world to hear what you’re saying.Flows, however, are personalised messages with the purpose of enhancing customer retention. These emails include the welcome series after you sign-up, those helpful cart abandonment reminders, the "Happy birthday!" discount code offers, etc.

Automations are triggered by contacts taking various actions on your site, allowing you to personalise your touch points with your customers. And, by supplementing your email strategy with all these flows designed in a personalised manner, there’s a higher chance they're happier to convert.Both are important - and we work with clients to make the most out of both.

Why should I be considering email marketing for my brand?

Let’s be real. Email marketing sounds very 2001 - and not in the cool Y2K-revival way. But trust us, it’s the industry’s best / worst kept secret.When done right, we frequently see high ROI for businesses - from increasing sales, boosting brand awareness, to building your database contacts. Trust us, there’s so much that email, SMS (and DataSauce!) can do for your brand.

How does DataSauce optimise CRM?

Just call us the fishermen of CRM - we know exactly how to reel customers in and keep them coming back for more and more and more.

We design campaigns and flows for both mobile and desktop, implementing across email and SMS, and creating content that your customers will actually want to open. There’s a lot of things that can be done to continue to improve your email marketing:

- Segmenting your email database
- Retargeting subscribers
- Personalised and bespoke messaging,
- Testing for optimal send times
- Automating flows, and
- Continually consolidating email contacts

I already have email marketing for my business! Can DataSauce help?

Absolutely - we perform email audits regularly, and can help you make minor to major changes. Looking to change providers? We’re experts in migrations (see-ya, Mailchimp), and love to streamline processes for unified customer data.

Services