Services
Email & SMS Marketing
CRM is a profitable powerhouse for brands.
From seasonal campaigns to acquisition to retention, customer winback to data enrichment, CRM can become one of your brand’s most profitable marketing tools when leveraged right -- which we have the expertise to do.
Looking to excel in your automation strategy or add SMS into the mix?
Paid Search
Creative
Paid Social
Email Marketing
Conversion Rate Optimisation
Data Science
Paid Search
Creative
Paid Social
Email Marketing
Conversion Rate Optimisation
Data Science
Paid Search
Creative
Paid Social
Email Marketing
Conversion Rate Optimisation
Data Science
Trusted by Trusted Brands
Aspiring for Success?
Make it a reality with our expertise...
Low Email Engagement?
We'll apply our tried and tested best practices to ensure your email and SMS messages are captivating, engaging, optimised for conversions. Never end up in your contacts' bins.
High Spam & Bounce Rates?
Our expert knowledge in all things technical means if your emails are landing in spam, we’ll audit your account to work out why, and use our foolproof strategies to get them out.
Difficulty Scaling CRM Channels?
We’ve been doing this email thing a while now - which means beyond knowing the software inside out, we’ve got insights and strategies to take your CRM to the next level.
Low Returning Customer Rate?
From personalised welcome series to retention campaigns, our approach to CRM nurtures long-term relationships better than couples’ therapy.
Outdated Creative?
Our creative team will use data-driven insights to breathe new life into your email designs, ensuring conversions with every send.
Unprofitable Marketing Spend?
We’ll help you level out your marketing efficiency with automations to ensure you’re bringing in passive revenue - without overspending on ads.
Sound familiar?
Keen to trial our recommendations but not sure where to start? It might be time to book in a call with our team of experts.
How did we increase email revenue by 44% within the first four weeks?
We scaled this FMCG brand from the get-go, using our fool-proof strategy which included:
Our 10-point audit to uncover underperforming areas
A full-funnel segmentation approach using RFM framework
Updated email creative to align with best practice, and new brand identity
How did we boost email revenue by over $30k in one month?
We helped this DTC brand surpass $100K in monthly email revenue for the first time by:
Creating a new pop-up form and A/B testing conversion-backed messaging
Reducing reliance on blast sending campaigns to the entire database
Using send time experiments to understand when customers are most active
Our Services
01
Analyse, Attract, Acquire
If users visit your site once and never again, that’s just wasted potential crushing our spirits. By leveraging pop-up software and designing memorable flows, we incentivise subscription opt-ins tenfold. Signed, sealed, delivered -- these leads are all yours.
02
High Conversion Campaigns
We turn browsers into buyers with personalised emails that can read minds. Through audience segmentation and data integration, we can fix your brand’s (cart) abandonment issues by reminding shoppers you’re exactly what they need.
03
Post-Purchase Retention
Our strategies of replenishment and product upsells all exist for a reason -- to extend your customers’ lifecycles and spark a healthy addiction to your product.
04
Optimisation with A/B Testing
We don’t stop the hustle at retention. Like how Edison tried 10,000 times before inventing the light bulb, our consistent optimisation tests ensure that if there’s a better way to market your brand, we’ll find it - and implement it.
05
Migration to Klaviyo
As Klaviyo Platinum partners, we extend benefits, intel, and prioritised service to our clients. Heaps of email platforms exist, but we rate Klaviyo best for brands looking to access tools for rich customer data, customisation, segmentation, automations, integration, and reporting (say -ation one more time).
06
Smarter Marketing Strategies (aka. SMS)
No message has greater urgency than a text alert. Email is 10X more profitable when SMS is added into the mix, which makes it a new must-have, must-do. We can get you started ASAP -- and might even throw in growth projections if you’re in doubt.
Ready to level up your strategy?
Let’s make this official. Email us to discuss your CRM goals.
Case Studies
How do we leverage data to create winning campaigns & automations, time after time?
Life of Colour
Email Marketing
How we helped Life of Colour run a four hour sale that achieved an MER of 134.28.
How Life of Colour saw a 656% increase in YoY revenue attributed to their best-performing email campaign (2021 v. 2022)
FAQ
What's the difference between email campaigns and automated flows?
Email campaigns are your regular updates -- sent either to your full list, or qualified segments of your database.
These kinds of emails may include sale announcements, product drops, important industry updates, or educational content to communicate value propositions unique to your brand.
They're the type of emails where you’re doing the equivalent of singing from a rooftop - you want the whole world to hear what you’re saying.Flows, however, are personalised messages with the purpose of enhancing customer retention. These emails include the welcome series after you sign-up, those helpful cart abandonment reminders, the "Happy birthday!" discount code offers, etc.
Automations are triggered by contacts taking various actions on your site, allowing you to personalise your touch points with your customers. And, by supplementing your email strategy with all these flows designed in a personalised manner, there’s a higher chance they're happier to convert.Both are important - and we work with clients to make the most out of both.
Why should I be considering email marketing for my brand?
Let’s be real. Email marketing sounds very 2001 - and not in the cool Y2K-revival way. But trust us, it’s the industry’s best / worst kept secret.When done right, we frequently see high ROI for businesses - from increasing sales, boosting brand awareness, to building your database contacts. Trust us, there’s so much that email, SMS (and DataSauce!) can do for your brand.
How does DataSauce optimise CRM?
Just call us the fishermen of CRM - we know exactly how to reel customers in and keep them coming back for more and more and more.
We design campaigns and flows for both mobile and desktop, implementing across email and SMS, and creating content that your customers will actually want to open. There’s a lot of things that can be done to continue to improve your email marketing:
- Segmenting your email database
- Retargeting subscribers
- Personalised and bespoke messaging,
- Testing for optimal send times
- Automating flows, and
- Continually consolidating email contacts
I already have email marketing for my business! Can DataSauce help?
Absolutely - we perform email audits regularly, and can help you make minor to major changes. Looking to change providers? We’re experts in migrations (see-ya, Mailchimp), and love to streamline processes for unified customer data.
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