Service

Profitable eCommerce

Email Marketing

Email is the underdog of the marketing world.


From customer retention, customer winback and user behaviour, when leveraged right, email can become one of your brand’s most profitable marketing tools.



And guess what? ‘email gurus’ is DataSauce’s middle name.
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From welcome series to retention campaigns, our email approach nurtures long-term relationships even better than couples therapy.

As a Klaviyo partner, we bring along a support system that gets you ahead with VIP updates on all things email. Talk about exclusive treatment.

We’ve been doing this email thing awhile now - which means beyond knowing the software inside out, we’ve got insights and strategies a-plenty.

Email is the unsung hero of marketing. From driving revenue to customer retention, good email practices can act as a guide to almost all of your other marketing decisions.

Rachael Webb

Senior Digital Strategy Manager

The Process

The DataSauce Flow

No two customers are the same, and our process involves figuring out not only who our customers are, but how often they shop, what discounts make them tick, and what type of relationship they want from you. Our typical process looks a bit like this:
Trigger:
You’re looking to create a personal connection with your customers.
Outline your goals with DS team.
Trigger:
You’re looking to create a personal connection with your customers.
Analysis
Already have an email marketing plan?

We analyse the whole shebang, then tell you what’s working and what’s not - with recommendations on how to optimise for best results.
Creative
We design campaign and EDM flows for both mobile and desktop, designing content that your customers will actually want to open.

From welcome flows, to purchase flows, to product drops, the DataSauce designers structure email creative to reflect exactly who your brand is - and sets you apart from the pack.
Optimisation
There’s a lot of things that can be done to continue improving your email and EDM marketing - and just like a true Fish and Chippery, we do the lot:

  • Segmenting your email database
  • Generating and nurturing leads
  • Retargeting subscribers
  • Automating flows
  • Continually consolidating email contacts

Our Expertise

Trusted By Your Trusted
Partner

Trusted By Your
Trusted Partner

Services

What we do

With the sheer amount of content created every second, we know how to make your ads memorable.

01

Analyse, Attract, Acquire

If users visit your site once and never again, that’s just wasted potential crushing our spirits. By leveraging pop-up software and designing memorable flows, we incentivise subscription opt-ins tenfold. Signed, sealed, delivered -- these leads are all yours.

02

High Conversion Campaigns

We turn browsers into buyers with personalised emails that can read minds. Through audience segmentation and data integration, we can fix your brand’s (cart) abandonment issues by reminding shoppers you’re exactly what they need.

03

Post-Purchase Retention

Our strategies of replenishment and product upsell campaigns all exist for a reason -- to extend your customers’ lifecycles and spark a healthy addiction to your product.

04

Optimisation with A/B Testing

We don’t stop the hustle at retention. Like how Edison tried 10,000 times before inventing the light bulb, our consistent optimisation tests ensure that if there’s a better way to market your brand, we’ll find it - and implement it.

FAQ

What's the difference between email marketing and EDM marketing? 

Email marketing consists of sending direct emails to subscription bases. These kinds of emails may include sale announcements, product drops, important industry updates, etc. 

They're the kind of emails where you’re doing the equivalent of singing from a rooftop - you want the whole world to hear what you’re saying. 

EDMs (Electronic Direct Mail) however, involve multiple media channels (in addition to email) to create personalised messages with the purpose of enhancing customer engagement. 

These emails include the welcome email after you sign up, the cart abandonment reminder, the happy birthday discount code - EDMs allow you to personalise your touch points with your customers. And, by doing so, there’s a higher chance they will convert.

Both are important - and we work with clients to make the most out of both.


Why should my business consider EDM marketing? 


Let’s be real: email marketing sounds very 2001 - and not in the cool Y2K-revival way.  

But trust us, it’s the industry’s best/worst kept secret. When done right, we see high ROI for businesses - from increasing sales to increasing brand awareness, there’s so much email marketing can do for your brand.

How does DataSauce optimise email marketing and EDMs? 

Just call us the fishermen of EDMs - we know exactly how to reel customers in and keep them coming back for more and more and more. 

We design campaigns and EDM flows for both mobile and desktop, designing content that your customers will actually want to open. 

There’s a lot of things that can be done to continue to improve your email and EDM marketing.

- Segmenting your email database
- Retargeting subscribers
- Automating flows, and 
- Continually consolidating email contacts.

I already have email marketing for my business! Can DataSauce help? 

Absolutely - we perform email audits regularly, and can help you make minor to major changes. You can quite literally take our ideas and run.

Hungry for similar results?
Book a discovery call to see how we can help!
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