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DataSauce Insights

Welcome to DataSauce Insights, where we share all of our tips, tricks and thoughts on all things digital marketing.

Warning: Content may be extremely spicy.

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Paid Search

Creative

Paid Social

Email Marketing

Conversion Rate Optimisation

Data Science

Paid Search

Creative

Paid Social

Email Marketing

Conversion Rate Optimisation

Data Science

Paid Search

Creative

Paid Social

Email Marketing

Conversion Rate Optimisation

Data Science

5 Essential Meta Updates – Brands & Advertisers’ Insider Guide (June-July 2024)

5 Essential Meta Updates – Brands & Advertisers’ Insider Guide (June-July 2024)

Read all about the latest Meta product updates (for June-July 2024) that can help level up and streamline your advertising efforts to come... Straight from the horse's mouth (aka. the Meta HQ)

August 20, 2024

Optimise Product Pages for BFCM: Are you storytelling in your LPs?

Black Friday promotions are en route, and every year, it's a battlefield. Make sure you're standing out from the crowd with product storytelling and these top website CRO techniques for high-converting landing pages.

September 4, 2024

Meta Optimisation Opportunities: Maximise Your Ad Campaigns

It's all happening at Meta. Meaning a whole new suite of optimisation opportunities (as of August '24) that cover attribution, analytics, and value-centred targeting based on YOUR business' goals — not just generic.

August 26, 2024

Email Marketing

Is there merit to beautiful email design?

eDMs are the first step in (hopefully) a chain reaction to a purchase, and we’re all about storytelling where words work in tandem with visuals. That’s why we value time and effort put into email design, especially for brands in verticals saturated with competitors.

Bridget Stapledon

Email Marketing

Google & Yahoo's 2024 Email Sender Requirements: Easy Guide

Gmail and Yahoo are introducing new email sender requirements that combat brand spoofing and scam emails. Here's our easy guide on what’s required, when they’re required, and how it all works. Plus a special offer where we'll fix this up for you for FREE.

Bridget Stapledon

January 9, 2024

Email Marketing

Pre-Sale CRM oversights (that your brand might be making)

As Black Friday and Cyber Monday (BFCM) approaches, brands should be extra diligent in avoiding common email marketing mistakes. We unpack some of them.

Bridget Stapledon

October 20, 2023

Digital Marketing

EOFY Trends: Who came out on top? What industry's poppin' off?

After another huge financial year, our data science team pulled together an EOFY wrap-up of our clients’ industry performance... Here's the 411.

Tips to get egg-cited for the Easter long weekend in the Metaverse

Our data experts have done the heavy lifting, and unearthed some trends worth thinking about when you’re looking to effectively pace your investments through the month of April.

Email Marketing

Should I be investing in CRM?

Crucial ingredients (and by this, we mean email flows!) to get you started on that ultra profitable, extra important CRM journey. It's a moneymaker – and we've got the expertise to get you there, just ask our clients!

November 16, 2022

When is the best time to post on TikTok?

As much of an impact good content can have on your marketing strategies, other factors play a pivotal role. Time is one of them. Read on to see which of the 24 hours each day will work to your advantage on TikTok.

September 28, 2022

10 Google Search Network Tips You Need To Know

Tired of seeing low CTRs on your Google Ads campaigns? Find out how to fix it with these 10 practical and actionable tips.

August 22, 2022

Google Analytics

Migrate & Setup Google Analytics 4 Before Your Data Gets Erased Forever.

As Google has officially announced the sunsetting of Universal Analytics (UA) in July 2023, now is the perfect time to take a good look at its successor – Google Analytics 4 (GA4).

Triple your click-throughs (and halve your spend) with this marketing strategy

Global domination on your mind? You need user-generated content to boost brand awareness and engagement today. Learn how to make it work.

No more excuses. Your business needs to be on TikTok.

TikTok is quickly proving itself the world’s fastest growing and most engaged social platform – is your business using it? Here’s why you should be.

Expanding overseas? We’re experts in international growth for Australian businesses

DataSauce is listed as an International Growth Expert on Google’s Market Finder website. Learn more about the program and opportunities.

Email Marketing

Why Apple is quietly getting rid of email open rates and how to get them back with Klaviyo

From affecting open rates to revenue attribution, understanding what Apple’s Mail Privacy Protection (MPP) is, how it works, and how to work around it is vital to achieving a successful email marketing strategy.

February 16, 2022

DataSauce reaches Google Premier Partner Status

We're stoked to have achieved Google Partner Premier status for 2022, awarded to the top 3 per cent performing agencies in each participating country.

February 7, 2022

Digital Marketing

Trend Report: The Marketing Trends of 2022

2022 is rife with potential. We’ve spent a while looking at the forecast, so here’s our market-eology breakdown on what’s to be expected for the coming year.

February 3, 2022

Digital Marketing

Mistakes to avoid in your digital marketing strategy

We’ve seen a lot of mistakes businesses make when they implement their digital marketing strategy. Take some free advice (no strings attached) and avoid these all-too common mistakes that can cost a bomb.

November 3, 2021

Life as a DataSauce Digital Assistant

Even 6,080km couldn’t derail a DataSauce internship. Meg-Mel runs us through her intern experience at DataSauce (from Singapore no less!)

September 2, 2021

We surveyed Australians on their online shopping habits

Nearly 1,000 Australians gave us a look into their online spending routine, preferences and more - and the results, as they say, may surprise you.

The Impact of iOS14.5 Explained

Find out how Apple's new operating software, iOS 14, is changing the digital marketing game.

Meet our Head of Search

The King of Google, Kento Nishimatsu, has officially joined the DataSauce family.

Facebook Ads Best Practices

This year iOS 14.5 changed the Facebook ads game - and in the spirit of sharing, we decided to give you our Top 10 secret sauce tips (as advised by Meta!) in getting the most out of your ad campaigns.

Digital Marketing

Hiring a Digital Marketing Agency vs. Hiring In-House

It’s almost Black Friday - which means digital marketing is as essential as toilet paper and picnics in lockdown.

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