Your Business Is Doing Facebook Ads ALL Wrong

Because you’re doing it wrong. Okay, so the title was slightly misleading but if it jolts you to reality that’s good enough for me. I want to quickly cover a small but super important aspect of Facebook ads that a lot of people gloss over in the short run that ends up costing them so much money down the road – Adset Optimisation.

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Write Landing Page Copy That Converts

Words often lead to people making final decisions, therefore, having compelling copy on your landing page will lead to conversions. In this article, I am going to focus on the importance of landing page copy. Here are some basic tips:

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Understanding Facebook Location Targeting

When delivering an ad, it’s important that you target the appropriate audience. This way, you make sure that your ads are relevant to the people seeing them. Luckily for us, Facebook is a genius with all the customisation settings that you can possibly imagine.Location targeting is a powerful feature that could make or break your ad. As powerful as it may sound, some of you might be having challenges in using it. So, let us explain in detail how it works.

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3 Ways To Find Influencers For Your Brand

Never before have so many small businesses been able to talk to their customers using the voices of trusted and recognisable people. It’s an opportunity that I think people would be foolish to pass up.If you see the value of influencer marketing and want to get your influencer program rolling, the first step is going to be identifying some influencers to collab with. I’m going to share some of the things I wish I had known while managing influencer campaigns for several 8 and 9 figure brands.

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Generate Leads with a Quiz

Generate Leads with a QuizIn this article, I am going to explain how adding quizzes to your lead ads on Facebook can benefit your business. While giving you the steps to make the process as simple as possible.

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Facebook Advertising Costs

As the official Facebook for Business page puts it: “some people spend more on coffee each day than they do on their advertising campaign”. It’s not to say they go bankrupt on bean juice. Just that the short answer to how much facebook advertising costs is basically: it depends. Of course, that’s not a good enough answer for digital marketers. If you’re about to embark on your first campaign on campaign, here’s exactly what you need to know. So first things first:

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The Most Important Instagram Statistics for Marketers

As a marketer, the question probably isn’t even whether you should use Instagram. It’s how should you use it. This is why today we’ll look at some of the most useful instagram statistics around. We’ll see where the social media channel is headed, from user growth trends to the rise of video ads. In short, we’ve gathered the most relevant data to help you decide how to segment your campaigns and make the most of the platform.

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BigCommerce SEO Review: the Good, the Bad, and What You Need to Do to Optimize Your Site

BigCommerce is one of the most popular ecommerce solutions on the web, and for good reason: it’s easy-to-use, lets you sell anywhere (i.e., go omnichannel), and has great integrations that can extend the capabilities of your store. The platform also has a lot of things going for it, SEO-wise, as it comes with some solid features to help you rank better in search. That said, BigCommerce is not without its issues, and it has a number of shortcomings that you need to be aware of. In this BigCommerce SEO review, we’ll shed light on the key factors (both good and bad) that can affect your site’s Google rankings. If you’re a BigCommerce user or are looking into the solution, be sure to take note.

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Facebook Advertising Best Practices 2018 (6 Techniques)

While no one (except perhaps Mark Zuckerberg) can definitively predict what the future of Facebook advertising will be, there’s one thing that we can say with certainty: organic brand is dead. Zuckerberg himself said as much when he wrote that Facebook users will “see less public content like posts from businesses, brands, and media.” So, what does this mean from you? Two words: Facebook ads. If you want to continue boosting brand awareness, reaching wider audiences, and attracting qualified leads on Facebook, you’ll not only have to invest in the platform’s advertising offerings, you’ll also have to be more creative with your efforts. In this post, we’ll explore ways to help you do just that.

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Is SEO dying?

If this sounds like a familiar question, it’s because you’ve probably heard it before. The debate over SEO tactics and viability in general has been around almost as long as SEO itself.

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