Digital Marketing Case Studies

How we secured 10x Google PPC results, taking Drive to the #2 spot in the Aussie auto market.

This case study made us a finalist at the 2025 APAC Search Awards – under the category of Best PPC Campaign. We reveal three key pillars (on campaign, copy, and LPs) that led to record-breaking market share growth, plus metrics like +1,328% in CVRs and ~2.68M monthly visitors.

March 4, 2025

CRO

Paid Search

Leads

Drive

129% Increase in Meta Ads CTRs

How “Shot on iPhone” videos took Black Star Pastry’s CTRs from 0.75% to 1.72% – at 33% lower cost.

Food is a sensory experience. Even the most Instagrammed cake in the world (by our client, Black Star Pastry) could benefit from a little extra oomph beyond aesthetic photos. Incorporating video ads into Meta levelled up our CTRs up by 129% – plus higher CVRs AND purchases.

October 21, 2024

Paid Socials

Content

In-Store

eCommerce

Black Star Pastry

193% Increase in CRM Attributed Revenue

How we levelled up a CRM strategy to generate thousands in automated revenue each day.

Our partnership with Mingle involved all the bells and whistles, from RFM analysis to advanced flows, hyper-personalised campaigns, creative workshops, A/B tests, to an ultra granular customer journey map – which you can unlock for your brand right here in this case study.

August 20, 2024

Email / CRM

eCommerce

Mingle

168.2% Uplift in eDM Campaign Revenue

How advanced CRM strategies led to +105.4% growth in Grapeful’s engaged audience segment.

Loyalists that constantly come back for more are crucial if you’re an FMCG brand. From replenishment flows to category specific pop-ups, education pieces, and using customer attributes for upsells, here’s how we made Klaviyo the most profitable sales stream for Grapeful.

August 19, 2024

Email / CRM

eCommerce

Grapeful

180% Increase in Email Engagement Rates

How we revamped email strategies to feature personalisation at every touchpoint, for every user.

When you specialise in hair care basics for not-so-basic hair, you need a not-so-basic CRM strategy. Hair care can be a seriously personal thing... Meaning when BREAD looked to expand their DTC storefront after launching in Sephora, our emails needed to be as personal as DMs.

July 31, 2024

Paid Socials

Email / CRM

eCommerce

Bread Beauty Supply

97% Increase in CTRs on TikTok

How our psychology-backed TikToks came out on top in A/B tests over and over again.

Brands often wonder what the difference is between creative done in-house, and creative done by an agency equipped with UGC expertise. Our partnership with KAPOWDER compares just that, with stats like 11X increase in conversions when TikToks were made by us.

July 29, 2024

Content

eCommerce

KAPOWDER

From $3K to $250K per Month in Sales

How our four year relationship with Chief came to an end… But in a good way that generated millions.

This is about a break-up. A good break-up between us and one of our longest standing clients, Chief Nutrition, and their elite co-founder Justin Babet. A client we might have even called The One, after growing online sales from $3K to $250K per month.

April 30, 2024

CRO

Data Science

Paid Socials

Paid Search

Content

In-Store

eCommerce

Chief

66% YoY Increase in Sign-Ups

How elite marketing led to 17.5K participants waitlisted for the Nike Melbourne Marathon.

Break your own brand’s PB with digital strategies that helped IMG and the Nike Melbourne Marathon sell out both the full and half marathon events 14 weeks before race day. We break down tried and tested tips for successful Event Marketing through Paid Search & Social ads.

January 16, 2024

Nike Melbourne Marathon

116% Increase in ROAS via Sticki UGC

How UGC by Sticki enabled an immediate uplift in Avg. CTRs by +722% on Meta ads.

We were so sure about UGC’s potential, we ran campaigns specifically to test against “traditional” branded assets running at the same time. For Hairhouse, results were phenomenal - with metrics that far exceeded our hypotheses. Explore data-backed content strategies here.

September 26, 2023

Hairhouse

Melbourne International Flower & Garden Show

11.7 ROAS from Event Campaigns

How we capitalised on both Google and Meta ads to drive ticket sales at low CPAs of < $10.

Dig into our annual success story with the Melbourne International Flower and Garden Show. Our bespoke digital strategies led to another sold-out event, with both Meta and Google ads generating conversion values of approx. half a million dollars each. Here’s how we did it.

May 9, 2023

Paid Socials

Paid Search

Content

Events

Melbourne International Flower & Garden Show

329% YoY Increase in BFCM Revenue

How we smashed all of Robot Specialist’s KPIs during BFCM, and again the next year, and the next.

When it comes to Robot Specialist, our partnership is characterised by consistent growth -- with the current revenue we generate MoM being 24 times more than where we first started three years ago. Read this case study for recipes on Google Ads, Meta Ads, and Email Marketing.

December 20, 2022

Paid Socials

Paid Search

Email / CRM

eCommerce

Robot Specialist

656% YoY Increase in Top eDM Revenue

How we helped Life of Colour run an exclusive four hour sale that achieved an MER of 134.28.

For their brand’s 4th birthday, Life of Colour ran a four hour flash offer with 40% sitewide discounts. Together, we generated record-breaking sales heavily attributed to a single email and SMS campaign — which led to 61% of transactions via CRM, and us outperforming all sales prior.

December 12, 2022

Paid Socials

Email / CRM

eCommerce

Life of Colour

726% Uplift in Paid Search Revenue (Q1)

How our Google Ads restructure led to Mister Zimi's exponential growth within the first quarter.

Our initial audits for Mister Zimi revealed a ton of quick wins in the SEM space. By formulating a plan of attack, our focus on core campaign restructures and keyword quality scores made Paid Search their new winner -- accounting for 85% of the brand’s total revenue growth.

October 26, 2022

Paid Search

eCommerce

Mister Zimi

225% Increase in Omnichannel ROAS

How Lexer’s CDXP tech uncovered 195% more in-store sales being attributed to paid ads.

In the August ‘22 LCMAs (Lexer Customer Marketing Awards), Aquila won both First Prize and People’s Choice. Find out how we employed third-party CDXP tech to develop higher-converting Meta campaigns, and track the impact of digital marketing as it relates to in-store purchases.

October 25, 2022

Aquila

130+ B2B Leads Generated Per Month

How we optimised Google Ads to achieve consistent, qualified B2B leads every month.

A good Google Ads campaign is like a good bouquet – it’s all about the arrangement. By keeping primary objectives in mind (driving enquiries from wholesale prospects), we produced ad copy that drove home competitive USPs to make Dandy Fresh the obvious cream of the crop.

February 23, 2022

Paid Search

B2B Services

Dandy Fresh

1.96 MER to 5.74 in First Two Months

How we adopted an omnichannel approach that kept Hommey front and centre, wherever you looked.

Be everywhere. That was the mindset we took when supporting Hommey with full-funnel strategies across Meta, Google, Pinterest, AdRoll, eDM and SMS campaigns. Within the first month, our ad revenue increased by 165.6% -- and total sales skyrocketed 229% after Q1.

February 3, 2022

Paid Socials

Paid Search

Content

Email / CRM

eCommerce

Hommey

150% YoY Increase in Total Sales

How we developed a viral TikTok series that drove traffic and sales across three regions.

It’s a known fact that TikTok is great for brand awareness, and our campaigns for Karst proved this with 99.5% of all traffic driven from the app being new users. But these videos accomplished other wins too, including (but not limited to) 245.6% YoY uplift in Australian sales.

January 19, 2022

Paid Socials

Content

eCommerce

Karst

250+ Daily App Sign-Ups in 3-Months

How we manoeuvred around the TikTok algorithm through Spark Ads and boosting organic content.

Given that young Aussies were Flux’s target audience, we knew the best place to find them would be TikTok. Read to find out how we repurposed and integrated content at scale, to then generate heaps of daily sign-ups for the finance app... Plus 10K+ new followers on TikTok.

July 29, 2021

Paid Socials

Content

Leads

Mobile Apps

Flux

34% YoY Increase in B2B Revenue

How we took an existing SEM strategy and optimised it for both online and offline sales.

Sometimes, the winning formula is just to keep it simple. To boost both online and offline sales for Restaurant Equipment Online, our secret recipe came in the form of strategically consolidated Google Ads campaigns -- plus an offline revenue tracking solution, CallRail.

July 29, 2021

Paid Search

B2B Services

Restaurant Equipment Online

5.98 ROAS from Cold Audiences

How partnering with one perfect influencer can be your solution to new customer acquisition.

Rather than advertising through ST. ALi’s own brand account (like every other business does), we enlisted the help of a latte art champion with 70K+ followers to be our mouthpiece. This granted us access to both cold and warm audiences, and boosted engagement unbelievably.

July 14, 2021

Paid Socials

Content

In-Store

eCommerce

ST. ALi

1539% Increase in Website Traffic

How we secured target audiences through education pieces and long-form advertorials.

With Dulux Avista’s goal of acquiring more on-site leads, the first step had to involve getting eyes on their website. By ramping up their digital presence through Instagram, Facebook, Pinterest and Google ads, traffic skyrocketed -- with a 254% growth in new users specifically.

July 14, 2021

Paid Socials

Paid Search

Leads

Dulux Avista

600% Increase in ROAS

How we took the guesswork out of PPC advertising via a suite of Google Ads tools.

Researching, testing, optimising, and budgeting. Those were the four key pillars of our Paid Search strategy for Metro Baby, which efficiently led to an increase in transactions by 433% and a ROAS uplift of 600% (and counting...) -- Read more to find out the exact process involved.

July 14, 2021

Metro Baby

Case Studies

How we secured 10x Google PPC results, taking Drive to the #2 spot in the Aussie auto market.

How “Shot on iPhone” videos took Black Star Pastry’s CTRs from 0.75% to 1.72% – at 33% lower cost.

How we levelled up a CRM strategy to generate thousands in automated revenue each day.

How advanced CRM strategies led to +105.4% growth in Grapeful’s engaged audience segment.

How we revamped email strategies to feature personalisation at every touchpoint, for every user.

How our psychology-backed TikToks came out on top in A/B tests over and over again.

How our four year relationship with Chief came to an end… But in a good way that generated millions.

How elite marketing led to 17.5K participants waitlisted for the Nike Melbourne Marathon.

How UGC by Sticki enabled an immediate uplift in Avg. CTRs by +722% on Meta ads.

How we capitalised on both Google and Meta ads to drive ticket sales at low CPAs of < $10.

How we smashed all of Robot Specialist’s KPIs during BFCM, and again the next year, and the next.

How we helped Life of Colour run an exclusive four hour sale that achieved an MER of 134.28.

How our Google Ads restructure led to Mister Zimi's exponential growth within the first quarter.

How Lexer’s CDXP tech uncovered 195% more in-store sales being attributed to paid ads.

How we optimised Google Ads to achieve consistent, qualified B2B leads every month.

How we adopted an omnichannel approach that kept Hommey front and centre, wherever you looked.

How we developed a viral TikTok series that drove traffic and sales across three regions.

How we manoeuvred around the TikTok algorithm through Spark Ads and boosting organic content.

How we took an existing SEM strategy and optimised it for both online and offline sales.

How partnering with one perfect influencer can be your solution to new customer acquisition.

How we secured target audiences through education pieces and long-form advertorials.

How we took the guesswork out of PPC advertising via a suite of Google Ads tools.

Ready to accelerate your advertising?

Related Services

Content Creation, Ads & Web Design

Email Marketing, Automations & CRM

TikTok Ads

Data Science

Paid Socials (Meta, Instagram Ads)

Paid Search (Google Ads, Bing & YouTube)

Content Creation, Ads & Web Design

Email Marketing, Automations & CRM

TikTok Ads

Data Science

Paid Socials (Meta, Instagram Ads)

Paid Search (Google Ads, Bing & YouTube)

Official Partner of