Digital Marketing Case Studies

How our four year relationship with Chief came to an end… But in a good way that generated millions.

This is about a break-up. A good break-up between us and one of our longest standing clients, Chief Nutrition, and their elite co-founder Justin Babet. A client we might have even called The One, after growing online sales from $3K to $250K per month.

April 30, 2024

Chief

66% YoY Increase in Sign-Ups

How elite marketing led to 17.5K participants waitlisted for the Nike Melbourne Marathon.

Break your own brand’s PB with digital strategies that helped IMG and the Nike Melbourne Marathon sell out both the full and half marathon events 14 weeks before race day. We break down tried and tested tips for successful Event Marketing through Paid Search & Social ads.

January 16, 2024

Nike Melbourne Marathon

116% Increase in ROAS via Sticki UGC

How UGC by Sticki enabled an immediate uplift in Avg. CTRs by +722% on Meta ads.

We were so sure about UGC’s potential, we ran campaigns specifically to test against “traditional” branded assets running at the same time. For Hairhouse, results were phenomenal - with metrics that far exceeded our hypotheses. Explore data-backed content strategies here.

September 26, 2023

Hairhouse

Melbourne International Flower & Garden Show

11.7 ROAS from Event Campaigns

How we capitalised on both Google and Meta ads to drive ticket sales at low CPAs of < $10.

Dig into our annual success story with the Melbourne International Flower and Garden Show. Our bespoke digital strategies led to another sold-out event, with both Meta and Google ads generating conversion values of approx. half a million dollars each. Here’s how we did it.

May 9, 2023

Melbourne International Flower & Garden Show

329% YoY Increase in BFCM Revenue

How we smashed all of Robot Specialist’s KPIs during BFCM, and then some...

When it comes to Robot Specialist, our partnership is characterised by consistent growth -- with the current revenue we generate MoM being 24 times more than where we first started three years ago. Read this case study for recipes on Google Ads, Meta Ads, and Email Marketing.

December 20, 2022

Robot Specialist

656% YoY Increase in Top eDM Revenue

How we helped Life of Colour run a four hour sale that achieved an MER of 134.28.

For their brand’s 4th birthday, Life of Colour ran a four hour flash offer with 40% sitewide discounts. Together, we generated record-breaking sales heavily attributed to a single email and SMS campaign -- which led to 61% of transactions via CRM, and us outperforming all sales prior.

December 12, 2022

Life of Colour

726% Uplift in Paid Search Revenue (Q1)

How our Google Ads restructure led to exponential growth within the first quarter.

Our initial audits for Mister Zimi revealed a ton of quick wins in the SEM space. By formulating a plan of attack, our focus on core campaign restructures and keyword quality scores made Paid Search their new winner -- accounting for 85% of the brand’s total revenue growth.

October 26, 2022

Mister Zimi

225% Increase in Omnichannel ROAS

How Lexer’s CDXP tech uncovered 195% more in-store sales being attributed to paid ads.

In the August ‘22 LCMAs (Lexer Customer Marketing Awards), Aquila won both First Prize and People’s Choice. Find out how we employed third-party CDXP tech to develop higher-converting Meta campaigns, and track the impact of digital marketing as it relates to in-store purchases.

October 25, 2022

Aquila

130+ B2B Leads Generated Per Month

How we optimised Google Ads to achieve consistent, qualified B2B leads every month.

A good Google Ads campaign is like a good bouquet – it’s all about the arrangement. By keeping primary objectives in mind (driving enquiries from wholesale prospects), we produced ad copy that drove home competitive USPs to make Dandy Fresh the obvious cream of the crop.

February 23, 2022

Dandy Fresh

1.96 MER to 5.74 in First Two Months

How we adopted an omnichannel approach that offered personalised messaging for all.

Be everywhere. That was the mindset we took when supporting Hommey with full-funnel strategies across Meta, Google, Pinterest, AdRoll, eDM and SMS campaigns. Within the first month, our ad revenue increased by 165.6% -- and total sales skyrocketed 229% after Q1.

February 3, 2022

Hommey

150% YoY Increase in Total Sales

How we developed a viral TikTok series that drove traffic and sales across three regions.

It’s a known fact that TikTok is great for brand awareness, and our campaigns for Karst proved this with 99.5% of all traffic driven from the app being new users. But these videos accomplished other wins too, including (but not limited to) 245.6% YoY uplift in Australian sales.

January 19, 2022

Karst

250+ Daily App Sign-Ups in 3-Months

How we manoeuvred around the TikTok algorithm through boosting organic content.

Given that young Aussies were Flux’s target audience, we knew the best place to find them would be TikTok. Read to find out how we repurposed and integrated content at scale, to then generate heaps of daily sign-ups for the finance app... Plus 10K+ new followers on TikTok.

July 29, 2021

Flux

34% YoY Increase in B2B Revenue

How we took an existing SEM strategy and optimised it for online and offline sales.

Sometimes, the winning formula is just to keep it simple. To boost both online and offline sales for Restaurant Equipment Online, our secret recipe came in the form of strategically consolidated Google Ads campaigns -- plus an offline revenue tracking solution, CallRail.

July 29, 2021

REO

5.98 ROAS from Cold Audiences

How partnering with one perfect influencer can be your solution to new acquisition.

Rather than advertising through ST. ALi’s own brand account (like every other business does), we enlisted the help of a latte art champion with 70K+ followers to be our mouthpiece. This granted us access to both cold and warm audiences, and boosted engagement unbelievably.

July 14, 2021

ST. ALi

1539% Increase in Website Traffic

How we secured target audiences through education pieces and long-form advertorials.

With Dulux Avista’s goal of acquiring more on-site leads, the first step had to involve getting eyes on their website. By ramping up their digital presence through Instagram, Facebook, Pinterest and Google ads, traffic skyrocketed -- with a 254% growth in new users specifically.

July 14, 2021

Dulux Avista

600% Increase in ROAS

How we took the guesswork out of PPC advertising via a range of Google Ads tools.

Researching, testing, optimising, and budgeting. Those were the four key pillars of our Paid Search strategy for Metro Baby, which efficiently led to an increase in transactions by 433% and a ROAS uplift of 600% (and counting...) -- Read more to find out the exact process involved.

July 14, 2021

Metro Baby

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Case Studies

How our four year relationship with Chief came to an end… But in a good way that generated millions.

How elite marketing led to 17.5K participants waitlisted for the Nike Melbourne Marathon.

How UGC by Sticki enabled an immediate uplift in Avg. CTRs by +722% on Meta ads.

How we capitalised on both Google and Meta ads to drive ticket sales at low CPAs of < $10.

How we smashed all of Robot Specialist’s KPIs during BFCM, and then some...

How we helped Life of Colour run a four hour sale that achieved an MER of 134.28.

How our Google Ads restructure led to exponential growth within the first quarter.

How Lexer’s CDXP tech uncovered 195% more in-store sales being attributed to paid ads.

How we optimised Google Ads to achieve consistent, qualified B2B leads every month.

How we adopted an omnichannel approach that offered personalised messaging for all.

How we developed a viral TikTok series that drove traffic and sales across three regions.

How we manoeuvred around the TikTok algorithm through boosting organic content.

How we took an existing SEM strategy and optimised it for online and offline sales.

How partnering with one perfect influencer can be your solution to new acquisition.

How we secured target audiences through education pieces and long-form advertorials.

How we took the guesswork out of PPC advertising via a range of Google Ads tools.

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