We first sit down together (with you, of course) to understand what success ultimately looks like for your business.
No two brands are alike when it comes to goals, KPIs, PnLs and investment expectations, so we take the time to learn exactly who you are and where you want to go.
From there, ROI is measured in line with metrics you care about.
Data is extracted from ad platforms (e.g. Meta Ads Manager, Google Ads), eCommerce platforms (e.g. Shopify, WooCommerce), GA4, CRM tools (e.g. Klaviyo, Salesforce, etc.) and more, tied together with a few other handy integration tools.
We've got a dedicated Data Science team whose bread and butter = Tracking, Analytics & Cross-Channel Attribution, and we're even able to track in-store activity if you're in brick and mortar.
The best part? You have access to these insights 24/7.
Yep, we build your brand its very own Live Dashboard, incorporating all those data points above into one source of truth. No more switching tabs, manually toggling date ranges, or exporting .csv files — within Month 1, bespoke reporting for all parts of your business will be ready for your persual, spanning all paid channels with granular campaign breakdowns.
Including on-channel ROAS, MER calculations, CAC, LTV, CTRs, CPCs, AOV, revenue, plus traffic data as well, it's all your favourite marketing acronyms in one place. And updated in real-time.