Make money whilst you sleep with an email marketing agency.
Automated, personalised, profitable. CRM can be your greatest revenue driver when done right, and we (as Klaviyo partners) have proven this time and again.
Any of these sound familiar? We've heard the struggles, and we've got the fix.
Low Email Engagement?
We'll apply tried and tested best practices to ensure your email campaigns are captivating, engaging, and optimised for conversions. Like love letters kept by bedside, never get tossed into your contacts' bins again. Watch your open rates, click rates AND transactions soar instead.
Difficulty Scaling CRM Channels?
Growing your CRM shouldn’t mean growing pains. We’ve been an email marketing agency for a while now — so beyond knowing the software inside out, we’ve got 101 ways to level up your strategies. Automating workflows without losing the human touch, hyper-targeted segmentation, et cetera.
High Spam & Bounce Rates?
If you're landing in spam, we’ll audit your account to work out why. It could be content, weak opt-in permission practices, or poor sender reputation — but whatever it is, our email marketing services involve foolproof strategies designed to sort them out.
Outdated Email Creative?
Dated designs and stale templates won't cut it in the competitive space that is your customers' inboxes. Our in-house creative team specialises in email too, and use data-driven insights to breathe new life into everything you send out — so your emails look as good as they perform.
Low Returning Customer Rate?
Turning one-timers into lifelong fans is one of the most valuable moves a business can make. From personalised welcome series to retention flows (e.g. post-purchase or winback flows), our approach to CRM nurtures long-term relationships better than couples’ therapy.
Unprofitable Marketing Spend?
When it comes to CRM strategies, you're not forking out extra budget like you would with Paid Ads. It wouldn't cost you money to send out an email, or add an extra person to your database... Mostly. So, when it comes to efficiency, CRM maximises the value of every customer you've got.
Let's Get Cooking
What's in our CRM recipe?
High-Conversion Campaigns
We turn browsers into buyers with personalised emails that can read minds. Through audience segmentation, data integration, and a marketing calendar made bespoke for you (AND your customers), we create email and SMS campaigns designed to be opened, engaged with, and converted from.
Automated Email & SMS Flows
Put in the hard yards and it'll pay off. CRM flows exemplify this perfectly, because having automations that fire just when the time is right can extend your customers’ lifecycles, spark a healthy addiction to your product, and fix (cart) abandonment issues by reminding shoppers you’re exactly what they need.
Database Health & Hygiene
Clean database = Better deliverability, engagement, and ROI. We frequently remove inactive contacts, fix bounces, and segment smartly. All whilst grow your list the right way — via high-converting pop-ups and forms that turn site visitors into subscribers, so you’re always acquiring ready-to-shop customers.
Audience Segmentation & RFM Analysis
Not all customers are created equal, so we don’t market to them like they are. Using smart segmentation and RFM analysis, we unpack buyer behaviours, engagement, and customer value. The result? Relevant emails, better timing, and higher conversions... No batch-and-blast nonsense.
Optimisations & A/B Testing
We don’t stop the hustle at retention. Like how Edison tried 10,000 times before inventing the light bulb, our consistent optimisation tests ensure that if there’s a better way to market your brand, we’ll find it — and implement it, especially with all-new predictive analytics and AI tools emerging of late.
Migration to Klaviyo
As Klaviyo partners (Platinum, too!), we extend benefits, intel, and prioritised service to our clients. Heaps of email platforms exist, but we rate Klaviyo for brands looking to access tools for rich customer data, customisation, segmentation, automations, integration, and reporting (say -ation one more time).
Increasing revenue by 44% within the first four weeks.
Scaling this already-thriving FMCG brand was the priority from day dot. Using our foolproof strategies, expectations weren't just met, they were exceeded.
Our 10-point audit to uncover underperforming areas
A full-funnel segmentation approach using RFM analysis and framework
Updated email creative to align with best practice, and new brand identity
Ready to make some moves?
All good partnerships have to start somewhere. And for us, that somewhere is usually a call. Drop your details via the button below and leave the rest to us.
Generating an extra $30,000 in sales within 30 days.
We helped this DTC brand surpass $100K in monthly email revenue for the first time, with efforts across email campaigns, flows and automations.
Creating new pop-up forms and A/B testing conversion-backed messaging
Reducing reliance on blast sending campaigns to the entire database
Using send time experiments to understand when customers are most active
Real brands, real results. See what we've done.
Welcome to a day in the life of Joe, our CRM Specialist.
08:00 am
PERFORMANCE REVIEW.
As we always say, CRM can make you money whilst you sleep. So, Joe's favourite way to start the day is to look back on the results of yesterday's work (aka. daily account checks, monitoring performance of campaign and flows, plus the outcomes of A/B tests).
And he's not just staring at numbers. Joe's pulling some reports too, insights aplenty.
09:00 am
EMAIL DESIGN.
The grind begins. Odds are, Joe's got campaigns briefed in for the day — meaning he's whipped out Figma, ready to design some emails and start copywriting some poetry that converts.
11:00 am
BUILDS & DEPLOYMENT.
Emails aren't going to deploy themselves.
After final client approval, you'll now find Joe logged into Klaviyo, ready to build out those design drafts. This is his safe space, so Joe's very quick on the tools here.
12:00 pm
Joe eats lunch.
He works like a machine, but he's human.
01:00 pm
STRATEGY BRAINSTORM.
Our specialists don't work alone, because you can't identify gaps in a full-funnel strategy without extra input. At this time, Joe is hopping on a strategy call with other Account Managers to uncover potential omnichannel approaches, whilst fleshing out cross-channel messaging.
02:00 pm
AUDITS & JOURNEY MAPPING.
New client alert. Joe is now doing a full audit of their CRM account, and building out a bespoke map which outlines the brand's customer lifecycle journey — from start to repeat purchase, and repeat again!
04:00 pm
DATA & PREDICTIVE ANALYTICS.
Almost home time! Joe wraps up his day with some predictive modelling, utilising the wide array of Klaviyo products to build predictive churn models for at-risk customers.
First in class platform partners
Google Premier Partners
Highest tier in the Google Partner Program, we're in the top 3% of agencies in the ANZ, with exclusive access to new advertising products and dedicated account support — which we'll always extend to you.
Klaviyo Master Platinum Partners
At this level, an email marketing agency is deemed experts in Klaviyo management. Beyond the badge, it means insider strategies straight from the source — giving you an edge in automation, segmentation, all of it.
Meta Business Partners
Feel free to ask them, but Meta loves us. And as badged tier Partners, this means access to a truckload of benefits. Prioritised support, extra tools for success, ad credits, industry insights, beta products, training... Yours now, too.
TikTok Marketing Partners
Given the expertise of our sister-agency Sticki, you know we’ve mastered content. No surprise then that we're TikTok Partners, who enjoy early access to platform insights and ad solutions that keep the brands we rep ahead of the curve.
Gorgias Elite Partners
For customer support that actually converts, we rate Gorgias. And they rate us too — which is why we're Gorgias Elite, in their top 10% of agency partners (aka. pros at integrations, automation set-ups, and CX strategies)
Okendo Gold Partners
We've also gone for Gold with Okendo, because reviews do much more than just sit pretty. This gives us early adopter access to new tech, plus insider knowledge on all things eCommerce and customer relationships.
Microsoft Advertising Partners
Google Ads? For sure. But there's money in Bing too. As Microsoft Advertising Partners, we bring exclusive access to product betas, optimisation sessions, and expert support to help brands scale via this side of Paid Search.
Enough of tooting our own horn.
Get In Touch
"Our account managers, Aaron & Mika, are the best! We've learnt so much through our partnership so far. We have such a deeper understanding of Google and have full confidence in what we're doing, and also the advice they provide. The proactiveness from them both is what we love and their 'anything is possible' attitude. BIG love here!"
"Having worked with many agencies over the years, DataSauce is the clear stand-out. They've helped grow our online revenue an incredible 28 times with solid ROI, and have consistently been a key part of our business success. We're always impressed with the calibre of people. They’re always flexible and act as true business partners, putting our long-term success ahead of any short-term gains."
"Over the last 4 years, our partnership with DataSauce has gone from strength to strength. The team has successfully evolved their offering to include top-notch CRM marketing services with advanced Klaviyo capabilities like A/B testing, RFM analysis, and segmentation strategies. We’re thrilled to see the impact of their work."
"Over the last three years, the DataSauce team have been incredible partners for our brand at 2XU, running our paid activity in multiple overseas markets and here in Australia too. They are very professional and always provide the support we need. We are so happy that we have them as our agency, nothing is too much trouble and their results have been incredible too!"
"Month in and month out, the passionate DataSauce team never ceases to amaze me. They have helped develop our online brand and strive for results that continue to look more and more promising as every week ticks over. Our paid and CRM strategies are entirely down to their hard work and the team complements the brand perfectly."
"The DataSauce team is composed of talented individuals who are very easy to work with and never hesitate to go the extra mile to maximise the value of our investments. A company we can trust and rely on even when things are not going as initially planned."
"We've had an incredible experience working with DataSauce while they assisted and nurtured our CRM and Social Media efforts. We love working with the team, they are real experts, super friendly, and consistently put forward great ideas. They have become key partners to AMF Magnetics. We highly recommend working with DataSauce!"
"Legends! Since partnering with DataSauce, we've seen significant online growth. The team has successfully built and optimised our digital performance strategy to give us clear and transparent results. Like an extension to our team, DataSauce is always flexible and provide insights beyond just the numbers, helping us create meaningful content that engages our audience, whilst maintaining the delicate balance of preserving our brand DNA whilst steering strategic growth."
"As a new business, our success over the last 12 months has been significant. Our brand awareness is building, we have a growing return customer rate, and new market opportunities are presenting. We are incredibly excited for the next chapter as we continue to grow and expand into new markets. DataSauce has been integral to our growth story."
"With DataSauce, we doubled our eCom sales. They have been a great support for a growing brand in a time where growth has been hard to navigate."
"DataSauce has been an integral part of Hairhouse’s digital marketing strategy. Their expertise in paid social performance marketing has been nothing but exceptional. I could not recommend an agency more highly, not only because of skill, but how they treat your organisation like their own."
"It was so good to cut through the noise. Having been burned by so many other agencies, DataSauce was a refreshing change. Trustworthy, result focused, and ultimately they always deliver."
"DataSauce was instrumental in the development of our online marketing capabilities. Their ability to identify the right mix of channels across email, search and device considerations shifting toward a focus on mobile all drove our bottom line hard."
Don't let those burning questions catch fire.
How much would it cost to work with DataSauce?
No two clients are alike, and we aren't a one-size-fits-all agency. Meaning this depends.
When we enter a partnership, DataSauce becomes an extension of your marketing team — not your throwaway digital marketing agency. So, we build bespoke pricing based on your goals, your growth stage, and the level of support you actually need. You can pick and choose from our à la carte service menu, and we’ll craft a strategy (and price) that fits.
You can also find out if we're a good fit here.
DataSauce leans on value-based pricing instead of costing out by time and material.
You're not just buying hours, you’re investing in outcomes. And we price accordingly. But one thing remains for certain: We'll always get your sign-off before charging out any extra costs.
Transparency and alignment are non-negotiables.
What's the difference between campaigns and flows?
Campaigns are your regular updates (e.g. new product drops, sale announcements, education pieces, product spotlights) sent either to your full list, or qualified segments of your database.
These kinds of emails are one-off types that communicate value propositions unique to your brand.
You’re doing the equivalent of singing from a rooftop — you want the whole world to hear what you’re saying, and its typically a timely message relevant to what's happening with your brand right now.
Flows (which you can also think of as always-on automations) are a chain of emails that you create once, then leave running for good, after setting up all relevant triggers and filters that would activate them. These emails include the likes of a "Welcome Series" after you sign-up, those helpful "Cart Abandonment" reminders, "Post-Purchase" emails, "Happy Birthday!" discount code offers, and plenty plenty more. Every email in this "chain" will also offer personalised messages with the purpose of enhancing customer retention, because they only send to the right people at the right time.
That is, if you set them up correctly from the get-go.
Automations are triggered by contacts taking various actions on your site, allowing you to personalise your touchpoints with your customers. And, by supplementing your email strategy with a comprehensive set of flows designed beautifully, there’s a higher chance they'll convert.
Both are important, and we work with clients to make the most out of CRM strategies that include, and even extend beyond, the two.
Why should I be considering email marketing and CRM strategies for my brand?
Let’s be real. Email marketing sounds very 2001 — and not in the cool Y2K-revival way. But trust us, it’s the industry’s best / worst kept secret.
When done right, we frequently see high ROI for businesses, from increasing sales, boosting brand awareness, to building your database contacts. After all, unlike via paid ads, you don't necessarily need to invest more funds to get extra results. You've already got your database and prospects locked and loaded. Now, it's about speaking to them in the right way that compels action, conversion, transaction.
Trust us, there’s so much that email, SMS (and DataSauce!) can do for your brand.
How does email marketing work?
Well, very simplistically speaking, it's like sending an email.
But the long of it all is that email marketing is all about sending the right message, to the right people, at the right time—without getting lost in the inbox abyss.
It starts with list building and segmentation, making sure your audience is engaged (no spam or bots, please!) and receiving content that actually matters to them.
This would come in the form of a consistent cadence of email and/or SMS campaigns, to maintain a healthy relationship between your brand and your customers. Hot N Cold is only good when it comes from Katy Perry, not when you're a brand trying to establish trust!
Then comes automation, where we create sequences that guide customers through their journey — whether it’s a warm welcome, an abandoned cart nudge, or a win-back campaign to reignite interest.
A great email strategy also involves constant testing and optimisation.
So, A/B testing subject lines, tweaking CTAs, refining content based on real data to improve engagement and conversions, and THEN going beyond email too. After all, SMS, push notifications, pop-ups, reviews generation (etc.) all help create a seamless experience across multiple touchpoints.
What is the best email marketing platform?
It depends on what you need — but as Klaviyo Partners, we’ll admit to being partial toward Klaviyo. It’s built for eCommerce, offers deep segmentation, seamless integrations, AI tools, and automations that actually drive revenue. If you want a platform that scales with your business and makes data-backed personalisation easy, we're of the opinion that Klaviyo is the way to go.
Also, our partner status means you'll get prioritised support (from designated Klaviyo reps) and access to new product launches / beta tests before the general public.
That said, other platforms might be a better fit depending on your set-up.
Mailchimp is great for beginners with simple needs, ActiveCampaign blends email with advanced automation, and HubSpot is solid for brands needing a full CRM alongside email. Salesforce? That's an enterprise-level powerhouse, best suited for massive organisations with complex customer journeys, deep integrations, and multi-channel marketing needs.
The best platform? The one that matches your goals, tech stack, and future growth plans. Need help choosing? We’ve got experience with them all. Let’s chat.
How much does it cost to set up email marketing?
Realistically speaking, the cost of setting up email marketing depends on your goals, list size, and the platform you’re using (we love Klaviyo, but we play nice with others too).
Whether you need a complete strategy, support with automation, or just a little help getting set up, we’ll tailor an approach that works for you. Want an exact number? Let’s chat.
How does DataSauce optimise CRM?
Call us the fishermen of CRM, because we know exactly how to reel customers in and keep them coming back for more and more (and more).
We design campaigns and flows for both mobile and desktop, implementing across email and SMS, and creating content that your customers will actually want to open.
CRM will never be a set and forget strategy (even when it comes to flows!) as there's always a range of things that can be done to continue to improve your CRM infrastructure and campaign execution:
• Segmenting your email database
• Database health and hygiene
• Retargeting subscribers
• Further content ideation
• Personalised and bespoke messaging
• Testing for optimal send times
• Predictive modelling and churn models for at-risk customers
• Implementing new product updates and solutions
• Granular flow automations, and
• Building email contacts, and continually consolidating mailing list
My brand already does email marketing! Can DataSauce help?
Absolutely! Our ethos is to never settle, so we perform account and email audits regularly, and can help you make minor to major changes. Even if an account's already in tip-top condition, you might just want someone else to look after and nurture it even more — giving you / your brand some time back to explore other avenues for growth and expansion.
After all, all work takes time.
And our experts are more than happy and equipped to take things off your plate.
Looking to change providers? We’re Klaviyo partners and experts in migrations (see-ya, Mailchimp), and love to streamline processes for unified customer data.
How much would it cost to work with DataSauce?
No two clients are alike, and we aren't a one-size-fits-all agency. Meaning this depends.
When we enter a partnership, DataSauce becomes an extension of your marketing team — not your throwaway digital marketing agency. So, we build bespoke pricing based on your goals, your growth stage, and the level of support you actually need. You can pick and choose from our à la carte service menu, and we’ll craft a strategy (and price) that fits.
You can also find out if we're a good fit here.
DataSauce leans on value-based pricing instead of costing out by time and material.
You're not just buying hours, you’re investing in outcomes. And we price accordingly. But one thing remains for certain: We'll always get your sign-off before charging out any extra costs.
Transparency and alignment are non-negotiables.
What's the difference between campaigns and flows?
Campaigns are your regular updates (e.g. new product drops, sale announcements, education pieces, product spotlights) sent either to your full list, or qualified segments of your database.
These kinds of emails are one-off types that communicate value propositions unique to your brand.
You’re doing the equivalent of singing from a rooftop — you want the whole world to hear what you’re saying, and its typically a timely message relevant to what's happening with your brand right now.
Flows (which you can also think of as always-on automations) are a chain of emails that you create once, then leave running for good, after setting up all relevant triggers and filters that would activate them. These emails include the likes of a "Welcome Series" after you sign-up, those helpful "Cart Abandonment" reminders, "Post-Purchase" emails, "Happy Birthday!" discount code offers, and plenty plenty more. Every email in this "chain" will also offer personalised messages with the purpose of enhancing customer retention, because they only send to the right people at the right time.
That is, if you set them up correctly from the get-go.
Automations are triggered by contacts taking various actions on your site, allowing you to personalise your touchpoints with your customers. And, by supplementing your email strategy with a comprehensive set of flows designed beautifully, there’s a higher chance they'll convert.
Both are important, and we work with clients to make the most out of CRM strategies that include, and even extend beyond, the two.
Why should I be considering email marketing and CRM strategies for my brand?
Let’s be real. Email marketing sounds very 2001 — and not in the cool Y2K-revival way. But trust us, it’s the industry’s best / worst kept secret.
When done right, we frequently see high ROI for businesses, from increasing sales, boosting brand awareness, to building your database contacts. After all, unlike via paid ads, you don't necessarily need to invest more funds to get extra results. You've already got your database and prospects locked and loaded. Now, it's about speaking to them in the right way that compels action, conversion, transaction.
Trust us, there’s so much that email, SMS (and DataSauce!) can do for your brand.
How does email marketing work?
Well, very simplistically speaking, it's like sending an email.
But the long of it all is that email marketing is all about sending the right message, to the right people, at the right time—without getting lost in the inbox abyss.
It starts with list building and segmentation, making sure your audience is engaged (no spam or bots, please!) and receiving content that actually matters to them.
This would come in the form of a consistent cadence of email and/or SMS campaigns, to maintain a healthy relationship between your brand and your customers. Hot N Cold is only good when it comes from Katy Perry, not when you're a brand trying to establish trust!
Then comes automation, where we create sequences that guide customers through their journey — whether it’s a warm welcome, an abandoned cart nudge, or a win-back campaign to reignite interest.
A great email strategy also involves constant testing and optimisation.
So, A/B testing subject lines, tweaking CTAs, refining content based on real data to improve engagement and conversions, and THEN going beyond email too. After all, SMS, push notifications, pop-ups, reviews generation (etc.) all help create a seamless experience across multiple touchpoints.
What is the best email marketing platform?
It depends on what you need — but as Klaviyo Partners, we’ll admit to being partial toward Klaviyo. It’s built for eCommerce, offers deep segmentation, seamless integrations, AI tools, and automations that actually drive revenue. If you want a platform that scales with your business and makes data-backed personalisation easy, we're of the opinion that Klaviyo is the way to go.
Also, our partner status means you'll get prioritised support (from designated Klaviyo reps) and access to new product launches / beta tests before the general public.
That said, other platforms might be a better fit depending on your set-up.
Mailchimp is great for beginners with simple needs, ActiveCampaign blends email with advanced automation, and HubSpot is solid for brands needing a full CRM alongside email. Salesforce? That's an enterprise-level powerhouse, best suited for massive organisations with complex customer journeys, deep integrations, and multi-channel marketing needs.
The best platform? The one that matches your goals, tech stack, and future growth plans. Need help choosing? We’ve got experience with them all. Let’s chat.
How much does it cost to set up email marketing?
Realistically speaking, the cost of setting up email marketing depends on your goals, list size, and the platform you’re using (we love Klaviyo, but we play nice with others too).
Whether you need a complete strategy, support with automation, or just a little help getting set up, we’ll tailor an approach that works for you. Want an exact number? Let’s chat.
How does DataSauce optimise CRM?
Call us the fishermen of CRM, because we know exactly how to reel customers in and keep them coming back for more and more (and more).
We design campaigns and flows for both mobile and desktop, implementing across email and SMS, and creating content that your customers will actually want to open.
CRM will never be a set and forget strategy (even when it comes to flows!) as there's always a range of things that can be done to continue to improve your CRM infrastructure and campaign execution:
• Segmenting your email database
• Database health and hygiene
• Retargeting subscribers
• Further content ideation
• Personalised and bespoke messaging
• Testing for optimal send times
• Predictive modelling and churn models for at-risk customers
• Implementing new product updates and solutions
• Granular flow automations, and
• Building email contacts, and continually consolidating mailing list
My brand already does email marketing! Can DataSauce help?
Absolutely! Our ethos is to never settle, so we perform account and email audits regularly, and can help you make minor to major changes. Even if an account's already in tip-top condition, you might just want someone else to look after and nurture it even more — giving you / your brand some time back to explore other avenues for growth and expansion.
After all, all work takes time.
And our experts are more than happy and equipped to take things off your plate.
Looking to change providers? We’re Klaviyo partners and experts in migrations (see-ya, Mailchimp), and love to streamline processes for unified customer data.
Browse our services (aka. our sauces, if you will)
Ready to make those big goals a reality?
Chat With Our Team
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
DataSauce is a full service digital marketing agency based in Melbourne, Australia. Via digital and paid channels, we help established brands scale their revenue and online presence.
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