Creative is the new targeting, and we make every ad a bullseye.
Scroll-stopping creative for every platform. Never be short on time or ideas again, our designers are the Picassos of digital.
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What's on the menu? Here's what we bring to the table.
Graphic Design & Content Creation
Unless it's on-brand for you, we (typically) don't do boring. From web banners to organic posts, we go full method acting and embody your brand to design assets that speak fluently on your behalf. Across every platform and any format, our content is made to perform — not just look pretty.
Photography
Perfect for ads, websites, socials, billboards — anywhere your brand appears, we'll make sure you have high-impact photography that sells. Whether it’s sleek eCommerce photos under studio lighting or sun-drenched lifestyle shots, our photographers have years of expertise under their belt... And working with us means they're all yours.
Videography & Motion Design
Filmed, animated, or anywhere in between. Video can take a million forms (e.g. shot-on-iPhone TikToks, cinematic masterpieces built for the big screen, or even drone shots) and lucky for us, our team of videographers have done it ALL. Scripting, filming, post-production, we turn ideas into impact.
Content Library
We build out a plug-and-play library of brand-ready assets you can dip into anytime. This includes a mix of UGC, product shots, website imagery... Anything you need a little extra oomph on. We'll make them consistent, reliable, and always quality. Like a Google Drive bank of content, just for you.
Meta, TikTok & YouTube Ads
Our creative team works closely with media buyers day in, day out. Which means we know how to tailor every ad to match the feed AND the algorithm. From statics to videos to GIFS to carousels, we also have all the unspoken rules internalised and ingrained. Safe zones, pacing, ad specs, all of it.
UGC & Influencer Marketing
In partnership with our sister-agency Sticki, we're able to bring you the best UGC and Influencer Marketing partnerships (featuring some of Australia's biggest creators) — Why? Because that's exactly what we specialise in, as one of the industry's fastest growing one-stop shop for all things creators and content.
Let's Get Cooking
Our data-driven creative testing framework.
Identify your customer
Understand why buyers buy.
Before even opening Figma, Photoshop, CapCut or Premiere Pro, knowing your audience is a must. Using "Why We Buy" principles, we map personas based on human desires, motivations, and behaviours — both primal and learned. Then, we create a creative blueprint built to connect and convert.
Build personas based on bUYER Behaviour
Deep dives into Meta, Google, TikTok & more, covering campaign structures, targeting, bid strategies, optimisations.
Pinpoint key DESIRES & motivators
What excites your customer? What problems are they trying to solve? What emotions drive their decisions?
Match personas to content strategies
Say the right things to the right people. You don't have a cookie cutter audience, so your creative shouldn't be either.
Leverage real historical data points
For maximum impact, we'll use first-party data, audience research, and platform insights to refine strategy as things evolve.
INTERROGATE YOUR PRODUCT
Craft & frame irresistible USPs.
Not every product hits the same way for every customer. We break down your offer, extract the punchiest possible USPs, and tailor the message to what actually matters for each persona. It’s not about listing features — it’s about positioning your product so people crave it.
BRAIN DUMP & AUDIT YOUR SELLING POINTS
From brand USPs to offer USPs, we dig into what makes your product truly different. And why customers should even give a sh*t.
Align features with persona pain points
Those product perks? We'll package them perfectly, so your brand becomes the knight in shining armour the world needs.
IDENTIFY GAPS IN COMPETITORS' PLAY & Messaging
We scan the market, spot the gaps, giggle a little, and uncover angles your competitors haven’t even thought of yet.
SHIFT FROM DESCRIPTION TO REAL VALUE
Instead of just listing specs, we'll lead with why your product matters — how it helps, delights, or levels things up.
IDEATE YOUR STORY
Know your best angle.
With personas defined and USPs mapped, we craft creative angles built to attract attention and spark action. Could be emotional, maybe practical, or perhaps positioned with authority. Whatever the case, these angles then shape the story we tell — and the products we sell.
Develop multiple creative angles
We tap on psychological triggers (e.g. urgency, exclusivity, social proof) to find what makes your audience click, convert, come back.
Follow the DATASAUCE Storytelling Method
Know the PAS framework? The DataSauce Storytelling Method is that on steroids, a structure that's proven to hook and compel.
Tap into trends & cultural moments
Our team stays tapped into your industry. Meaning content ideas that feel timely, relevant, and part of the convo — not catching up.
A/B test messaging frameworks
We’re always testing, tweaking, and remixing creative angles, to find the best narratives that stick and offer space to evolve.
ITERATE YOUR FORMATS
Expand on platforms & placements.
Great creative isn't set-and-forget. Especially not when creative fatigue exists, giving your ads healthy traction for only 1-2 weeks. So, we'll experiment across formats and platforms to see what sticks (video vs. static, short vs. long, web vs. social) — and double down on what performs.
EXPLORE multiple creative formats
Videos? Statics? Carousels? We're not attached to any, except ones that work for you. We test them all to deduce what drives results.
Optimise based on performance data
In the unfortunate event users aren't converting, we'll track where users bounce — then adjust creative to direct them to cart.
TAILOR CREATIVE FOR DIFFERENT PLACEMENTS
What works on TikTok won’t necessarily work on LinkedIn. We adapt formats whilst maintaining consistent messaging and tone.
IDENTIFY & SCALE WINNING FORMATS
We double down on what’s working and ditch what’s dragging you down. Like survival of the fittest, ad creative edition.
Ready to make some moves?
All good partnerships have to start somewhere. And for us, that somewhere is usually a call. Drop your details via the button below and leave the rest to us.
Welcome to a day in the life of Lauren, our Creative Lead.
08:30 am
CREATIVE FEEDBACK & REVIEW.
Sometimes she's in our HQ, other times she's out on a shoot. But today's a big day for Lauren — in the sense that we're getting both.
So, starting her morning in Prahran where our clients are patiently awaiting Lauren's wisdom and 10 years of experience. Specifically, in the form of creative feedback.
We'll never set an ad live without expert review, and said expert is Lauren.
Are the ad specs right? Have we paid attention to safe zones? Is there another way to iterate this winning creative? Lauren spends this time finding new ways to improve upon our clients' ads... If they're not on a Creative retainer with us, that is.
09:30 am
DESIGN PAID ADS.
Feedback done. Now it's onto the tools for brands that do enlist our creative services.
Lauren's great love is Figma (though she does often pay visits to Adobe Premiere Pro, Photoshop, et cetera) — and she now has some static ads to design. Our media buyers have sent through their brief. It's for an upcoming product launch, with an exclusive offer attached. In both feed and story sized, Lauren doesn't need much more information, really. She's internalised every brand guideline and knows all of our clients' brand fonts, brand colours, and brand tone of voice by heart.
All that's left to do is bring this concept to life.
11:30 Am
Lauren is having lunch on-the-go.
To where? To a wine bar, for our client's latest on-site campaign and lifestyle shoot.
12:00 pm
ON-LOCATION LIFESTYLE SHOOT.
Photography is happening! But of course, we can't discount the hours of pre-work and preparation that led up to this. Lauren's team has pulled together heaps of inspo and a mood board to sense check creative direction. Models, equipment, lighting set-up, shot list, timeline and call sheet... Real behind-the-scenes business.
02:30 pm
STRATEGY BRAINSTORM.
She's BACK! At the office.
But there ain't no rest for the creative.
And because Lauren's a voice of authority on all that, our clients want to see her in WIPs and QGRs (*Quarterly Goals Review) too. So, she's about to hop into a meeting alongside some Account Managers to chat through what's worked, what hasn't, and new ideas moving forward.
03:00 pm
META ADS DATA ANALYSIS.
Here's what we think really sets Lauren apart from all other designers, photographers and videographers out there. She lives and breathes data too. Believe it or not, Lauren knows the ins and outs of every Ads Manager and can extract the metrics that accompany good (or not-so-good creative).
And right now, she's in the depths of the data — within a client's Meta Ads Manager.
Thumb-Stop Ratio, CTR, Costs per Click / Costs per Acquisition, ThruPlay... Those scary acronyms are all part of Lauren's lingo, so you know she talks the talk she walks.
Clients are obsessed with the way Lauren offers trends and numerical figures to back our creative strategy, and it's also why our agency subscribes to industry leading tech that's built to analyse creative performance.
04:00 pm
POST-PRODUCTION EDITS.
Remember the shoot from a couple hours ago? Well, Lauren does and she's plenty excited about it.
So, to wrap up the day, she's jumping on those post-production tools and editing a selection of her very best. Pretty fulfilling day, if you ask us (and Lauren) — and can confirm she'll have a whole 'nother set of tasks tomorrow.
Enough of tooting our own horn.
Get In Touch
"Our account managers, Aaron & Mika, are the best! We've learnt so much through our partnership so far. We have such a deeper understanding of Google and have full confidence in what we're doing, and also the advice they provide. The proactiveness from them both is what we love and their 'anything is possible' attitude. BIG love here!"
"Having worked with many agencies over the years, DataSauce is the clear stand-out. They've helped grow our online revenue an incredible 28 times with solid ROI, and have consistently been a key part of our business success. We're always impressed with the calibre of people. They’re always flexible and act as true business partners, putting our long-term success ahead of any short-term gains."
"Over the last 4 years, our partnership with DataSauce has gone from strength to strength. The team has successfully evolved their offering to include top-notch CRM marketing services with advanced Klaviyo capabilities like A/B testing, RFM analysis, and segmentation strategies. We’re thrilled to see the impact of their work."
"Over the last three years, the DataSauce team have been incredible partners for our brand at 2XU, running our paid activity in multiple overseas markets and here in Australia too. They are very professional and always provide the support we need. We are so happy that we have them as our agency, nothing is too much trouble and their results have been incredible too!"
"Month in and month out, the passionate DataSauce team never ceases to amaze me. They have helped develop our online brand and strive for results that continue to look more and more promising as every week ticks over. Our paid and CRM strategies are entirely down to their hard work and the team complements the brand perfectly."
"The DataSauce team is composed of talented individuals who are very easy to work with and never hesitate to go the extra mile to maximise the value of our investments. A company we can trust and rely on even when things are not going as initially planned."
"We've had an incredible experience working with DataSauce while they assisted and nurtured our CRM and Social Media efforts. We love working with the team, they are real experts, super friendly, and consistently put forward great ideas. They have become key partners to AMF Magnetics. We highly recommend working with DataSauce!"
"Legends! Since partnering with DataSauce, we've seen significant online growth. The team has successfully built and optimised our digital performance strategy to give us clear and transparent results. Like an extension to our team, DataSauce is always flexible and provide insights beyond just the numbers, helping us create meaningful content that engages our audience, whilst maintaining the delicate balance of preserving our brand DNA whilst steering strategic growth."
"As a new business, our success over the last 12 months has been significant. Our brand awareness is building, we have a growing return customer rate, and new market opportunities are presenting. We are incredibly excited for the next chapter as we continue to grow and expand into new markets. DataSauce has been integral to our growth story."
"With DataSauce, we doubled our eCom sales. They have been a great support for a growing brand in a time where growth has been hard to navigate."
"DataSauce has been an integral part of Hairhouse’s digital marketing strategy. Their expertise in paid social performance marketing has been nothing but exceptional. I could not recommend an agency more highly, not only because of skill, but how they treat your organisation like their own."
"It was so good to cut through the noise. Having been burned by so many other agencies, DataSauce was a refreshing change. Trustworthy, result focused, and ultimately they always deliver."
"DataSauce was instrumental in the development of our online marketing capabilities. Their ability to identify the right mix of channels across email, search and device considerations shifting toward a focus on mobile all drove our bottom line hard."
Don't let those burning questions catch fire.
How much would it cost to work with DataSauce?
No two clients are alike, and we aren't a one-size-fits-all agency. Meaning this depends.
When we enter a partnership, DataSauce becomes an extension of your marketing team — not your throwaway digital marketing agency. So, we build bespoke pricing based on your goals, your growth stage, and the level of support you actually need. You can pick and choose from our à la carte service menu, and we’ll craft a strategy (and price) that fits.
You can also find out if we're a good fit here.
DataSauce leans on value-based pricing instead of costing out by time and material.
You're not just buying hours, you’re investing in outcomes. And we price accordingly. But one thing remains for certain: We'll always get your sign-off before charging out any extra costs.
Transparency and alignment are non-negotiables.
I have an in-house design team. Can we still use DataSauce?
Totally. We love teaming up with in-house designers. Whether you need creative audits, fresh iterations, platform-specific adaptations, or just a second set of expert eyes — we’re here to support.
We bring data-backed insights, best-practice tips, and access to top-tier creative analytics tools that show exactly where your assets (web, ad, even print) can be levelled up. As much as we love bringing things to life from scratch, we're happy being the creative sidekick on occasion — here when you need an extra push, polish, or performance boost.
How often will DataSauce provide us with new creatives?
Well, it depends. But we've got a science to it.
Creative cadence varies between industries, ad spend, and campaign goals, so we'd never just throw out an arbitrary number. Instead, we'll use your KPIs, budget, and platform mix to guide the frequency.
We’ve even built our own Content Velocity Calculator that determines how many creatives you’ll need (and when) — based on metrics like campaign budget, account click-through rates, revenue goal, CPMs and average order value. These further come together to predict the rate of potential fatigue — particularly on Meta, where fresh content almost directly correlates with better results.
Whether we’re delivering net new assets ourselves or providing your in-house team with revolutionary creative briefs, we’ll make sure your content pipeline is running at (or faster than) the speed of performance.
What type of creative assets can DataSauce help me develop?
Pretty much everything. From static ads, carousels, videos, GIFs, banners, landing pages, motion graphics, content edits, photography, and more — we’ve got you covered across every platform and format.
And if it's something we've never done (e.g. film a full documentary, perhaps), we'll either outsource or direct you to the best people for the job. Never underestimate the industry connections we've got at DataSauce.
Even if all you need is a one-off campaign concept, we'll treat it with the love and care of a full content library refresh, making sure it looks dapper, feels on-brand, and performs like a Broadway star.
Why do I need a creative content production agency?
Not to toot our own horn, but the fact is that we do have some industry intel. And great ads need more than pretty pictures. They need strategy, speed, an always-ready pipeline of content, platform-specific context, and a deep understanding of what actually makes people click, buy, and come back.
These nuances are why we train our creative team on all the intricacies of Meta Ads Manager as well.
At DataSauce, we combine creative chops with analytics and real-time data. So, every asset is built informed and statistically proven to work. From A/B testing hooks to measuring the exact moment ad fatigue happens per unique account, we know what works (and why) and create ads that are more than just "aesthetic" on paper.
What creative tools and design software does DataSauce use?
Can't spill all our secret sauces can we? But we can confirm that our designers, photographers, videographers and creative strategists are all fully familiar with every household creative tool / platform.
That's your Figma, your Photoshop, Adobe Premier Pro, Illustrator, Canva, CapCut — all the must-knows.
How does creative briefing work at DataSauce?
It starts with strategy. Whether we're working solo, or with your in-house team. Our designers will liaise with media buyers and kick things off by auditing your existing ad content to spot gaps, opportunities, and what else might be missing in the mix. Then, we build from there.
You can brief us however you like: Trello, Monday, Google Docs, Notion — we’re platform agnostic and vibe-flexible.
In terms of process, here’s how it typically works:
Tell us the campaign goal or purpose (e.g. Mother's Day sale), give us relevant information such as the offer details and key dates (e.g. 30% off sitewide for the weekend, perchance?) and share the placements, formats, plus any existing assets. Need help with any of that? We’ve got you. Our team can advise on what works best where, and why.
From there, quite simply, we bring your concept to life.
Creative, copy, captions and all, with two rounds of revisions. Any more than that will incur an extra cost, we fear.
Can DataSauce help us build a brand from scratch?
We sure can, though keep in mind that this would end up a very different beast from our day-to-day creative. Whether you’re starting fresh or going full rebrand, we’re all in — as long as you are too.
We’ll kick things off with a deep-dive into your product, audience, and vision.
From there, we’ll build out your tone of voice, colour palette, visual identity, social presence (even your website, if you'd like), with all moving parts aligned with strategy, not just style.
All we ask? Trust and timely comms.
We’ll need you involved to co-sign the direction and shape a brand that truly looks, feels, and performs like you.
How much would it cost to work with DataSauce?
No two clients are alike, and we aren't a one-size-fits-all agency. Meaning this depends.
When we enter a partnership, DataSauce becomes an extension of your marketing team — not your throwaway digital marketing agency. So, we build bespoke pricing based on your goals, your growth stage, and the level of support you actually need. You can pick and choose from our à la carte service menu, and we’ll craft a strategy (and price) that fits.
You can also find out if we're a good fit here.
DataSauce leans on value-based pricing instead of costing out by time and material.
You're not just buying hours, you’re investing in outcomes. And we price accordingly. But one thing remains for certain: We'll always get your sign-off before charging out any extra costs.
Transparency and alignment are non-negotiables.
I have an in-house design team. Can we still use DataSauce?
Totally. We love teaming up with in-house designers. Whether you need creative audits, fresh iterations, platform-specific adaptations, or just a second set of expert eyes — we’re here to support.
We bring data-backed insights, best-practice tips, and access to top-tier creative analytics tools that show exactly where your assets (web, ad, even print) can be levelled up. As much as we love bringing things to life from scratch, we're happy being the creative sidekick on occasion — here when you need an extra push, polish, or performance boost.
How often will DataSauce provide us with new creatives?
Well, it depends. But we've got a science to it.
Creative cadence varies between industries, ad spend, and campaign goals, so we'd never just throw out an arbitrary number. Instead, we'll use your KPIs, budget, and platform mix to guide the frequency.
We’ve even built our own Content Velocity Calculator that determines how many creatives you’ll need (and when) — based on metrics like campaign budget, account click-through rates, revenue goal, CPMs and average order value. These further come together to predict the rate of potential fatigue — particularly on Meta, where fresh content almost directly correlates with better results.
Whether we’re delivering net new assets ourselves or providing your in-house team with revolutionary creative briefs, we’ll make sure your content pipeline is running at (or faster than) the speed of performance.
What type of creative assets can DataSauce help me develop?
Pretty much everything. From static ads, carousels, videos, GIFs, banners, landing pages, motion graphics, content edits, photography, and more — we’ve got you covered across every platform and format.
And if it's something we've never done (e.g. film a full documentary, perhaps), we'll either outsource or direct you to the best people for the job. Never underestimate the industry connections we've got at DataSauce.
Even if all you need is a one-off campaign concept, we'll treat it with the love and care of a full content library refresh, making sure it looks dapper, feels on-brand, and performs like a Broadway star.
Why do I need a creative content production agency?
Not to toot our own horn, but the fact is that we do have some industry intel. And great ads need more than pretty pictures. They need strategy, speed, an always-ready pipeline of content, platform-specific context, and a deep understanding of what actually makes people click, buy, and come back.
These nuances are why we train our creative team on all the intricacies of Meta Ads Manager as well.
At DataSauce, we combine creative chops with analytics and real-time data. So, every asset is built informed and statistically proven to work. From A/B testing hooks to measuring the exact moment ad fatigue happens per unique account, we know what works (and why) and create ads that are more than just "aesthetic" on paper.
What creative tools and design software does DataSauce use?
Can't spill all our secret sauces can we? But we can confirm that our designers, photographers, videographers and creative strategists are all fully familiar with every household creative tool / platform.
That's your Figma, your Photoshop, Adobe Premier Pro, Illustrator, Canva, CapCut — all the must-knows.
How does creative briefing work at DataSauce?
It starts with strategy. Whether we're working solo, or with your in-house team. Our designers will liaise with media buyers and kick things off by auditing your existing ad content to spot gaps, opportunities, and what else might be missing in the mix. Then, we build from there.
You can brief us however you like: Trello, Monday, Google Docs, Notion — we’re platform agnostic and vibe-flexible.
In terms of process, here’s how it typically works:
Tell us the campaign goal or purpose (e.g. Mother's Day sale), give us relevant information such as the offer details and key dates (e.g. 30% off sitewide for the weekend, perchance?) and share the placements, formats, plus any existing assets. Need help with any of that? We’ve got you. Our team can advise on what works best where, and why.
From there, quite simply, we bring your concept to life.
Creative, copy, captions and all, with two rounds of revisions. Any more than that will incur an extra cost, we fear.
Can DataSauce help us build a brand from scratch?
We sure can, though keep in mind that this would end up a very different beast from our day-to-day creative. Whether you’re starting fresh or going full rebrand, we’re all in — as long as you are too.
We’ll kick things off with a deep-dive into your product, audience, and vision.
From there, we’ll build out your tone of voice, colour palette, visual identity, social presence (even your website, if you'd like), with all moving parts aligned with strategy, not just style.
All we ask? Trust and timely comms.
We’ll need you involved to co-sign the direction and shape a brand that truly looks, feels, and performs like you.
Browse our services (aka. our sauces, if you will)
Ready to make those big goals a reality?
Chat With Our Team
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
DataSauce is a full service digital marketing agency based in Melbourne, Australia. Via digital and paid channels, we help established brands scale their revenue and online presence.
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