Too narrow, and you’ll miss out on potential customers. Too broad, and you’re throwing cash at clicks that won’t convert. We strike the perfect balance — curating keyword lists that are expansive enough to capture demand but refined enough to keep your budget working hard. Think sniper, not shotgun.
A cluttered account is like a junk drawer, full of potential but impossible to navigate. We’ll clean up your campaigns, tighten up your Google PPC targeting, and structure your account for maximum efficiency. Having done hundreds of audits, we know how to tell when spend is going to waste... And how to avoid all of that.
Paying premium prices for window shoppers? No, thank you. We fine-tune your targeting, ad copy, and even landing pages (Yep, we do CRO!) to attract all the right people (aka. target audiences ready to click and convert). With trade secrets on bid strategies and more, watch your CPAs go down as your ROAS shoots up.
Search up "Types of bidding strategies on Google Ads" and you'll be hit with around 33 options from sources across the web. Enough to make a layman throw up. But as a well-established Google Ads agency, we know the lingo as well as the game, and can immediately tell which would best fit your brand.
If brands in your space are outbidding, outranking, and outshining you, we’ll help you dissect their strategy, outmaneuver their bids, and craft ads so compelling, your customers couldn't look away if they tried! Be the most alluring brand in the SERPs, with more visibility, clicks, and a larger slice of the market (you, not them).
TL;DR — Attribution models let you evaluate how much credit each ad interaction gets for your conversions. How else will you know where exactly your conversions are coming from? Last click or data-driven, we make tracking and attribution crystal clear, so you can double down on what drives revenue and cull what doesn’t.
When we say granular, we mean granular. Client comments typically sound along the lines of "Woah." and "This is a LOT." — so you know we go way beyond the obvious, identifying high-intent, high-performing search terms that drive results. Keen to know what makes your competitors tick? We monitor their ads / bids to keep you ahead too.
Spend big or spend smart? We're of the opinion that one is a must-do, and the other is a good-to-have.
No prizes for guessing that spending smart is more vital, and our day-to-day includes fine-tuning / pacing your investment so that every dollar works harder. Whether it's manual bid controls or optimised targeting with customer match lists, we'll look after your account as closely as we would a newborn.
Performance Max campaigns, Brand campaigns, Shopping ads, Display ads, Generic Search...
The list (of campaign types) goes on, yet each one has its own purpose, time, place, and best use case. But to truly come out on top? Having a Google Ads agency that knows exactly which options best fit your niche — and how to execute them flawlessly. For structured, scalable campaigns that incorporate all the best practices in campaign architecture, ad group segmentation, match type balancing, audience layering AND more, look no further. You're in the right place.
Check out this blog for more key Google campaign types and how they fit into your recipe for success.
Facts straight from the horse's mouth (aka. Google themselves) = There are five proven behavioural science principles that, when referenced in writing Google ad copy, can be extremely effective in nurturing consumer trust. We won't spoil these five principles here, but applying just two of five principles can be as compelling as a 10% discount, and applying all five can sell as well as 15% off.
So, anytime we write ad copy for our clients, best believe our words incorporate these guidelines.
Head here to chat with us today and reveal the intel.
A good campaign today won't stay good forever, especially with all those new Google product drops every other week. That's why we test, tweak, and optimise to keep your ads ahead of the curve.
Our A/B tests come in the form of ad asset variations, bid strategy experiments, landing pages tests, et cetera. We'll lower your CPCs with quality score optimisations, and undertake routine negative keyword management to filter out any irrelevant searches and wasted spend.
TL;DR — Paid Google ads with DataSauce experts will never stay stagnant. They're primed to grow.
You can't properly refine a strategy without a source of truth that's accurate. We set up conversion tracking to measure real results — purchases, leads, phone calls, and beyond — so you know exactly what’s working and how well. Attribution modeling ensures credit goes where credit's due, while UTM parameters track performance across channels with precision. No guesswork. Period.
All good partnerships have to start somewhere. And for us, that somewhere is usually a call. Drop your details via the button below and leave the rest to us.
DAILY ACCOUNT CHECKS.
Welcome to the life of Kento. He's been in the Google space since 2005 — but fast forward to today, his typical work routine starts with a daily check-in on all key accounts to make sure we're pacing in accordance with spend rate targets. Every account managed by DataSauce has been under the watchful eye of Kento.
It's our guarantee.
ACCOUNT AUDITS & OPTIMISATION PLANS.
New client lead's come through? Kento's on the edge of his seat. He'll now be creating full, comprehensive audit documents for this brand's paid Google Ads strategy — across keywords, campaign structure, ad creatives, bid strategy, conversion tracking... The whole shebang, to be incorporated into our official pitch.
PLATFORM & PARTNER UPDATES.
DataSauce has designated Google and Bing reps, and this relationship? Nurtured by Kento (who's now on a WIP meeting with them, BTW!) to get the goss on all latest platform updates, products, optimisation ideas, et cetera.
Lunch hour! Kento has lunch at his desk. He loves it there, and has his own ergonomic chair.
GENERIC KEYWORD RESEARCH.
Whoever thought he'd handball long, tedious tasks (e.g. Keyword Research) to others in the team obviously hasn't met Kento. Of course, all our ad buyers are personally trained by Kento himself to deliver the very best campaign structures and keyword lists. But Kento likes to stay on the tools too. It's how we know he'll never lose his craft.
At this time, he's undertaking extensive identification of relevant search terms to bid upon in our clients' ads.
DATA ANALYSIS & GRANULAR REPORTS.
It's not on today's calendar, but Kento has a Quarterly Goals Review (QGR) with a client and some Account Managers coming up. So, he's pulling insights and data aplenty.
More than just your recurring weekly and monthly reports. You'll see the usual CPCs and ROAS figures, but also impression share reports, geo-performance data, product performance breakdowns, plus on individual ad assets too. Really, whatever's relevant to your account.
INTERNAL TRAINING & MENTORSHIP.
To wrap up, Kento has training sessions with team members (old and new) to further their SEM learning.
From the intricacies of GA4 to budget management, optimisation planning, campaign types (and more!), these sessions are when Kento imparts his knowledge — and when we bombard him with our burning questions. Like a sensei. A guru. Grand Master Oogway across all Google Ads agencies in Melbourne.
Scaling an account is always a challenge our SEM experts are willing and excited to explore. Our partnership with this brand centred around lead generation, and generate leads we did, via:
This FMCG brand was already thriving from day one, with a healthy campaign set-up and strategies. But as Google Ads products evolve, there are heaps of new ways to scale even further, like:
No two clients are alike, and we aren't a one-size-fits-all agency. Meaning this depends.
When we enter a partnership, DataSauce becomes an extension of your marketing team — not your throwaway digital marketing agency. So, we build bespoke pricing based on your goals, your growth stage, and the level of support you actually need. You can pick and choose from our à la carte service menu, and we’ll craft a strategy (and price) that fits.
You can also find out if we're a good fit here.
DataSauce leans on value-based pricing instead of costing out by time and material.
You're not just buying hours, you’re investing in outcomes. And we price accordingly. But one thing remains for certain: We'll always get your sign-off before charging out any extra costs.
Transparency and alignment are non-negotiables.
When you're searching things up on Google and it provides you with results, odds are a handful of them are paid Google Ads — content marked "Sponsored" because, well, they are.
Think of Google Ads like a high-speed auction, happening in real time every time someone searches for something. Businesses bid on keywords related to their products or services, and Google decides which ads to show (and in what order) based on your bid, ad quality, and competition.
It’s not just about throwing money at the highest bid — Google also considers your Ad Quality Score (i.e. how relevant and engaging your ad is), expected click-through rate (CTR), and landing page experience to determine if you deserve the top or a prominent enough spot.
And with powerful targeting options like location, device, demographics, and even user intent, your ads can be set-up to always reach the right people at the right time, precisely when they're looking for you. That is, if you've implemented it all strategically with a campaign structure that Google rates.
If you want instant visibility, high-intent traffic, and measurable results, Google Ads is your best friend. SEO is great, but it does take time to gain traction.
Google Ads (SEM) puts you front and center on search engine results pages (SERPs) immediately as you start spending, so you get to enjoy instant control right when people are searching you / your brand / your product up.
With hyper-specific targeting options, you can reach customers based on popular search terms, location, demographics, user behaviour, device, interests, and even retarget visitors who’ve already checked you out. Plus, you’re not limited to just one ad format. Search, Shopping, Display, and YouTube ads all exist to give you different ways of engaging your audience.
Also, because Google Ads places your ads in front of people who are already in a consideration mindset, it often results in some of the highest conversion rates among your marketing mix. Its PPC (Pay-Per-Click) model means you get the greatest bang for your buck — you’re only paying when your ads get clicked. In other words, you only pay for relevant and highly targeted traffic that is likely to convert to a lead or sale.
An investment as clever as those Apple shares you wish you bought all those years ago.
One last bit — Google Ads is built for optimisation.
You get real-time analytics, conversion tracking, and automated bidding powered by machine learning, helping you fine-tune campaigns for maximum ROI no matter your KPIs. Sales, leads, traffic? Whatever you fancy.
Well, ad spend is always entirely up to you. But it's also dependent on what your goals and objectives are because then, we'll be able to utilise our Data Science team's skills to execute some nifty and bespoke budget projections.
Google Ads pricing isn’t one-size-fits-all. It’s an auction-based system, meaning costs vary based on keyword competition, industry demand, location, and ad quality.
The more competitive the keyword (e.g. finance, legal), the higher the Cost Per Click (CPC).
That said, a cleverly executed campaign can keep costs low while maximising results. With smart bidding strategies, optimised ad quality, and sharp-shooter level targeting, you can outperform competitors without outspending them. Google also lets you set daily budgets and bid caps, so you’ll never spend more than you’re comfortable with.
Whether you're starting with a test budget or scaling big, we’ll help you find the sweet spot between cost and conversions.
Both Google Ads and Bing Ads run on a pay-per-click (PPC) model, but play in slightly different leagues.
Google Ads dominates with over 90% market share, meaning your ads reach a massive audience across Google Search, YouTube, and partner sites. In the world of search engines, it's safe to say that Google is go-to. It also boasts smarter automation and machine learning, making it a must-have for performance-driven brands.
Bing Ads, on the other hand, serve across Bing, Yahoo, and AOL, often targeting an older demographic.
But because fewer advertisers compete here, cost-per-click (CPC) tends to be lower, making it a budget-friendly alternative. Bing also gives advertisers more manual control over targeting, which some brands prefer.
The best approach? Test both. Many businesses (like ones we manage) run Google and Bing Ads together to maximise reach whilst simultaneously scooping up cheaper clicks where competitors aren’t bidding just yet.
Think of this as a fast track or priority lane to the top of search results. Brands and businesses bid on keywords to appear in prime real estate on Google, Bing, and other search engines — right when people are searching for what they offer.
You can refine by location, device, time of day, and even user intent, and every click is measurable. Plus with granular performance tracking, you’ll know exactly what’s working, what’s converting, and where your budget is best spent.
From search ads that capture high-intent users to shopping ads that showcase products, Paid Search is way more than meets the eye, and comes in more forms than you think. Driving traffic, generating leads, and/or boosting sales, with the right strategy, Paid Search (aka. Google Ads, Bing Ads, etc.) can be ROI gold.
Ever browsed a website, left without buying, then started seeing their ads everywhere?
That’s Google Ads Remarketing in action.
In layman's terms, it works by tracking past visitors to your site and serving them targeted ads across Google Search, YouTube, partner sites, and mobile apps — which keeps your brand top of mind and nudging them back to convert.
You can get super specific with remarketing:
From awareness to action, we know how to make every click count. Google Ads offers a stack of campaign types, and we’re here to mix, match, and maximise the right ones for your goals.
Bit like Goldilocks, we'll constantly test, tweak and fine-tune your strategies until we get it juuuuust right. But even then, we'll look to optimise and scale some more. DataSauce never does "hope for the best" or "set and forget" approaches. We stay one step ahead of Google’s trends and algorithm shifts, making sure your campaigns are always set-up for success.
Whether you want more leads, more sales, or just more eyes on your brand, we’ll craft a strategy that gets you there, faster and smarter.
In short, three words. CPR. Considered, palatable results.
Everything is done with intent, whilst keeping simplicity in mind so that you have transparent and digestible performance metrics to monitor at all times. It's why our clients LOVE our bespoke live dashboards.
Per everything you've read above, it's probably clear by now: We take care of it all. Keyword research to conversion tracking implementation, we (especially Kento) are a Google Ads agency that lives and breathes paid search, staying on top of every algorithm update, bidding strategy, and best practice — so you don’t have to.
No two clients are alike, and we aren't a one-size-fits-all agency. Meaning this depends.
When we enter a partnership, DataSauce becomes an extension of your marketing team — not your throwaway digital marketing agency. So, we build bespoke pricing based on your goals, your growth stage, and the level of support you actually need. You can pick and choose from our à la carte service menu, and we’ll craft a strategy (and price) that fits.
You can also find out if we're a good fit here.
DataSauce leans on value-based pricing instead of costing out by time and material.
You're not just buying hours, you’re investing in outcomes. And we price accordingly. But one thing remains for certain: We'll always get your sign-off before charging out any extra costs.
Transparency and alignment are non-negotiables.
When you're searching things up on Google and it provides you with results, odds are a handful of them are paid Google Ads — content marked "Sponsored" because, well, they are.
Think of Google Ads like a high-speed auction, happening in real time every time someone searches for something. Businesses bid on keywords related to their products or services, and Google decides which ads to show (and in what order) based on your bid, ad quality, and competition.
It’s not just about throwing money at the highest bid — Google also considers your Ad Quality Score (i.e. how relevant and engaging your ad is), expected click-through rate (CTR), and landing page experience to determine if you deserve the top or a prominent enough spot.
And with powerful targeting options like location, device, demographics, and even user intent, your ads can be set-up to always reach the right people at the right time, precisely when they're looking for you. That is, if you've implemented it all strategically with a campaign structure that Google rates.
If you want instant visibility, high-intent traffic, and measurable results, Google Ads is your best friend. SEO is great, but it does take time to gain traction.
Google Ads (SEM) puts you front and center on search engine results pages (SERPs) immediately as you start spending, so you get to enjoy instant control right when people are searching you / your brand / your product up.
With hyper-specific targeting options, you can reach customers based on popular search terms, location, demographics, user behaviour, device, interests, and even retarget visitors who’ve already checked you out. Plus, you’re not limited to just one ad format. Search, Shopping, Display, and YouTube ads all exist to give you different ways of engaging your audience.
Also, because Google Ads places your ads in front of people who are already in a consideration mindset, it often results in some of the highest conversion rates among your marketing mix. Its PPC (Pay-Per-Click) model means you get the greatest bang for your buck — you’re only paying when your ads get clicked. In other words, you only pay for relevant and highly targeted traffic that is likely to convert to a lead or sale.
An investment as clever as those Apple shares you wish you bought all those years ago.
One last bit — Google Ads is built for optimisation.
You get real-time analytics, conversion tracking, and automated bidding powered by machine learning, helping you fine-tune campaigns for maximum ROI no matter your KPIs. Sales, leads, traffic? Whatever you fancy.
Well, ad spend is always entirely up to you. But it's also dependent on what your goals and objectives are because then, we'll be able to utilise our Data Science team's skills to execute some nifty and bespoke budget projections.
Google Ads pricing isn’t one-size-fits-all. It’s an auction-based system, meaning costs vary based on keyword competition, industry demand, location, and ad quality.
The more competitive the keyword (e.g. finance, legal), the higher the Cost Per Click (CPC).
That said, a cleverly executed campaign can keep costs low while maximising results. With smart bidding strategies, optimised ad quality, and sharp-shooter level targeting, you can outperform competitors without outspending them. Google also lets you set daily budgets and bid caps, so you’ll never spend more than you’re comfortable with.
Whether you're starting with a test budget or scaling big, we’ll help you find the sweet spot between cost and conversions.
Both Google Ads and Bing Ads run on a pay-per-click (PPC) model, but play in slightly different leagues.
Google Ads dominates with over 90% market share, meaning your ads reach a massive audience across Google Search, YouTube, and partner sites. In the world of search engines, it's safe to say that Google is go-to. It also boasts smarter automation and machine learning, making it a must-have for performance-driven brands.
Bing Ads, on the other hand, serve across Bing, Yahoo, and AOL, often targeting an older demographic.
But because fewer advertisers compete here, cost-per-click (CPC) tends to be lower, making it a budget-friendly alternative. Bing also gives advertisers more manual control over targeting, which some brands prefer.
The best approach? Test both. Many businesses (like ones we manage) run Google and Bing Ads together to maximise reach whilst simultaneously scooping up cheaper clicks where competitors aren’t bidding just yet.
Think of this as a fast track or priority lane to the top of search results. Brands and businesses bid on keywords to appear in prime real estate on Google, Bing, and other search engines — right when people are searching for what they offer.
You can refine by location, device, time of day, and even user intent, and every click is measurable. Plus with granular performance tracking, you’ll know exactly what’s working, what’s converting, and where your budget is best spent.
From search ads that capture high-intent users to shopping ads that showcase products, Paid Search is way more than meets the eye, and comes in more forms than you think. Driving traffic, generating leads, and/or boosting sales, with the right strategy, Paid Search (aka. Google Ads, Bing Ads, etc.) can be ROI gold.
Ever browsed a website, left without buying, then started seeing their ads everywhere?
That’s Google Ads Remarketing in action.
In layman's terms, it works by tracking past visitors to your site and serving them targeted ads across Google Search, YouTube, partner sites, and mobile apps — which keeps your brand top of mind and nudging them back to convert.
You can get super specific with remarketing:
From awareness to action, we know how to make every click count. Google Ads offers a stack of campaign types, and we’re here to mix, match, and maximise the right ones for your goals.
Bit like Goldilocks, we'll constantly test, tweak and fine-tune your strategies until we get it juuuuust right. But even then, we'll look to optimise and scale some more. DataSauce never does "hope for the best" or "set and forget" approaches. We stay one step ahead of Google’s trends and algorithm shifts, making sure your campaigns are always set-up for success.
Whether you want more leads, more sales, or just more eyes on your brand, we’ll craft a strategy that gets you there, faster and smarter.
In short, three words. CPR. Considered, palatable results.
Everything is done with intent, whilst keeping simplicity in mind so that you have transparent and digestible performance metrics to monitor at all times. It's why our clients LOVE our bespoke live dashboards.
Per everything you've read above, it's probably clear by now: We take care of it all. Keyword research to conversion tracking implementation, we (especially Kento) are a Google Ads agency that lives and breathes paid search, staying on top of every algorithm update, bidding strategy, and best practice — so you don’t have to.