Thanks for your enquiry!

Short answer: DataSauce went from a concept to a full-fledged agency in May 2018. We've been in the space for seven years now — which is pretty much 49 dog years, and about 100 years in the world of digital marketing agencies.

‍

So, you could say we've been around the block a few times.

‍

But breaking this down even further, the wealth of experience within our team adds up to plenty more. Our Head of Search, Kento started specialising in Google in 2005. And Lauren, our Creative Lead? She's done professional content, photography, design (all the works) for 10+ years now.

‍

We were front and centre when Facebook rebranded into Meta, watched the inception of TikTok and GA4, we dealt with iOS 14.5 and the death of third-party tracking, saw AI rise in marketing, and became active participants in the Influencer & UGC phenomenon with our sister-agency, Sticki.

‍

Every year came with added knowledge, understanding, and appreciation of our ever-evolving industry. And we're anticipating so much more... Hopefully in partnership with you?

Great question, because (let's be honest) not all digital marketing agencies are built the same. Some just run ads. Others focus only on SEO or content. But at DataSauce, we take a full-funnel, performance-driven approach that actually moves the needle.

‍

For one, we don't just drive traffic.

‍

We care about the end result, and whatever success looks like for you (e.g. sales, conversions, leads, community, ongoing buzz, etc.)

‍

• Paid Ads: Across Meta, Google, TikTok, Pinterest, we manage your account's strategy and structure. But going way beyond campaign and ad builds, we focus on targeting strategies, creative ideas and iterations, A/B testing, keyword research, competitor and market research... List goes WAY on.
• Creative & Content: Throwing money into ads still wouldn't convert if your creative is, respectfully, s**t. Via analysing what truly performs through revolutionary tech, we then create more of it — with our own design, photography, copywriting crew AND influencer partnerships team (at Sticki).
• CRM: A whole beast in itself, this pillar involves lifecycle flows and automations, segmentation and database health, plus a constant cadence of campaigns in line with key content pilars and calendar dates. All of which we do after mapping our your full customer journey, to help nurture long-lasting customer relationships.
• Data Science: We get high praise for our reports. Maybe because of data scientists that specialise in comprehensive performance insights, with actionable solutions and no vanity metrics. Our knowledge of attribution means we know what truly drives revenue, and how to get you more of it.
• CRO: Maximise every website visitor's potential, whether via bespoke landing pages, enhanced checkout experience, or (in an ideal world) a fully optimised website. But even then, we don't stop the audits and multivariate testing that keeps us levelling up all things UX / UI and page speeds too.

We first sit down together (with you, of course) to understand what success ultimately looks like for your business.

‍

No two brands are alike when it comes to goals, KPIs, PnLs and investment expectations, so we take the time to learn exactly who you are and where you want to go.

‍

From there, ROI is measured in line with metrics you care about.

‍

Data is extracted from ad platforms (e.g. Meta Ads Manager, Google Ads), eCommerce platforms (e.g. Shopify, WooCommerce), GA4, CRM tools (e.g. Klaviyo, Salesforce, etc.) and more, tied together with a few other handy integration tools.

‍

We've got a dedicated Data Science team whose bread and butter = Tracking, Analytics & Cross-Channel Attribution, and we're even able to track in-store activity if you're in brick and mortar.

‍

The best part? You have access to these insights 24/7.

‍

Yep, we build your brand its very own Live Dashboard, incorporating all those data points above into one source of truth. No more switching tabs, manually toggling date ranges, or exporting .csv files — within Month 1, bespoke reporting for all parts of your business will be ready for your persual, spanning all paid channels with granular campaign breakdowns.

‍

Including on-channel ROAS, MER calculations, CAC, LTV, CTRs, CPCs, AOV, revenue, plus traffic data as well, it's all your favourite marketing acronyms in one place. And updated in real-time.

No two clients are alike, and we aren't a one-size-fits-all agency. Meaning this depends.

‍

When we enter a partnership, DataSauce becomes an extension of your marketing team — not your throwaway digital marketing agency. So, we build bespoke pricing based on your goals, your growth stage, and the level of support you actually need. You can pick and choose from our à la carte service menu, and we’ll craft a strategy (and price) that fits.

‍

You can also find out if we're a good fit here.

‍

DataSauce leans on value-based pricing instead of costing out by time and material.

‍

You're not just buying hours, you’re investing in outcomes. And we price accordingly. But one thing remains for certain: We'll always get your sign-off before charging out any extra costs.

‍

Transparency and alignment are non-negotiables.

You might be surprised to hear this, but it does depend.

‍

Except for the most part, YES.

‍

Anyone can boost ads or post content, but getting real, measurable growth takes strategy, testing, and expertise. A good digital marketing agency (like ourselves!) wouldn't just be executing tasks. Our day-to-day involves building a holistic, data-driven strategy that connects paid ads, CRM, creative, CRO, and data science to maximise your ROI.

‍

You'll get a full team of experts without needing to hire or manage multiple specialists in-house. You get access to cutting-edge tools and insider knowledge. You save time and resources, while still scaling smarter and faster. TL;DR — It's efficient AND effective.

‍

Everything we do is also tested, optimised and backed by performance data, so your brand will never be shooting shots in the dark. Also, how good is it to have a team of professionals on speed dial if you ever get stumped on the tools or the ideas?

‍

If you're still curious about the instances where hiring a digital marketing agency isn't the right move, we cover five situations where working with DataSauce truly may not be the best fit here.

Absolutely, and we actually wouldn't have it any other way.

‍

Full-service means full-service, so we've got an entire in-house design team, photography team, and videography crew ready to bring your brand to life.

‍

Need ad-ready designs in all specs and formats? Done. Need a shoot? We’ll be there — whether "there" means in our in-house studio (literally 30 steps from our desks) or on-location.

‍

Our definition of creative also goes way beyond ads.

‍

Website assets, brand collateral, email designs, banners... Anything you need, we've got it covered.

‍

And because good creative is powered by data, we've invested in leading tech to analyse what works and what doesn't, so you can trust that our every asset isn't just beautiful, it's built to convert. Sticki, our sister-agency, also comes in if you're in the market for all things creator-led, meaning: UGC, influencer marketing, events and activations, or content production at scale.

‍

So yes, we can produce your creative. And we do it damn well.

‍

If you're already reading this, we won't hold you up any longer. We're excited too. Reach out to us via the following options:

‍

- Head to our contact form here.
- Email us at hello@datasauce.com
- Call us +61 39 964 0969

‍

And expect to tell us a little about your brand, your goals, your budget, anything in particular you'd like our support with.

Wherever your company's at (from start-ups to established household names, local to global), we’ve got the tools to help you get anywhere... If you’ve got a vision you’re ready to invest in.

‍

Our specialities? Vast. Including, but not limited to:
- eCommerce
- B2B (That's Business-to-Business, not the Charli xcx version)
- Events
- Not-for-Profit Organisations
- Property
- SaaS

‍

We break these down even further (by specific industries) here.

‍

That being said, our ethos is all about breaking boundaries. We’re certainly not limited to these six, and implore you to challenge us even further.

Short answer: DataSauce went from a concept to a full-fledged agency in May 2018. We've been in the space for seven years now — which is pretty much 49 dog years, and about 100 years in the world of digital marketing agencies.

‍

So, you could say we've been around the block a few times.

‍

But breaking this down even further, the wealth of experience within our team adds up to plenty more. Our Head of Search, Kento started specialising in Google in 2005. And Lauren, our Creative Lead? She's done professional content, photography, design (all the works) for 10+ years now.

‍

We were front and centre when Facebook rebranded into Meta, watched the inception of TikTok and GA4, we dealt with iOS 14.5 and the death of third-party tracking, saw AI rise in marketing, and became active participants in the Influencer & UGC phenomenon with our sister-agency, Sticki.

‍

Every year came with added knowledge, understanding, and appreciation of our ever-evolving industry. And we're anticipating so much more... Hopefully in partnership with you?

Great question, because (let's be honest) not all digital marketing agencies are built the same. Some just run ads. Others focus only on SEO or content. But at DataSauce, we take a full-funnel, performance-driven approach that actually moves the needle.

‍

For one, we don't just drive traffic.

‍

We care about the end result, and whatever success looks like for you (e.g. sales, conversions, leads, community, ongoing buzz, etc.)

‍

• Paid Ads: Across Meta, Google, TikTok, Pinterest, we manage your account's strategy and structure. But going way beyond campaign and ad builds, we focus on targeting strategies, creative ideas and iterations, A/B testing, keyword research, competitor and market research... List goes WAY on.
• Creative & Content: Throwing money into ads still wouldn't convert if your creative is, respectfully, s**t. Via analysing what truly performs through revolutionary tech, we then create more of it — with our own design, photography, copywriting crew AND influencer partnerships team (at Sticki).
• CRM: A whole beast in itself, this pillar involves lifecycle flows and automations, segmentation and database health, plus a constant cadence of campaigns in line with key content pilars and calendar dates. All of which we do after mapping our your full customer journey, to help nurture long-lasting customer relationships.
• Data Science: We get high praise for our reports. Maybe because of data scientists that specialise in comprehensive performance insights, with actionable solutions and no vanity metrics. Our knowledge of attribution means we know what truly drives revenue, and how to get you more of it.
• CRO: Maximise every website visitor's potential, whether via bespoke landing pages, enhanced checkout experience, or (in an ideal world) a fully optimised website. But even then, we don't stop the audits and multivariate testing that keeps us levelling up all things UX / UI and page speeds too.

We first sit down together (with you, of course) to understand what success ultimately looks like for your business.

‍

No two brands are alike when it comes to goals, KPIs, PnLs and investment expectations, so we take the time to learn exactly who you are and where you want to go.

‍

From there, ROI is measured in line with metrics you care about.

‍

Data is extracted from ad platforms (e.g. Meta Ads Manager, Google Ads), eCommerce platforms (e.g. Shopify, WooCommerce), GA4, CRM tools (e.g. Klaviyo, Salesforce, etc.) and more, tied together with a few other handy integration tools.

‍

We've got a dedicated Data Science team whose bread and butter = Tracking, Analytics & Cross-Channel Attribution, and we're even able to track in-store activity if you're in brick and mortar.

‍

The best part? You have access to these insights 24/7.

‍

Yep, we build your brand its very own Live Dashboard, incorporating all those data points above into one source of truth. No more switching tabs, manually toggling date ranges, or exporting .csv files — within Month 1, bespoke reporting for all parts of your business will be ready for your persual, spanning all paid channels with granular campaign breakdowns.

‍

Including on-channel ROAS, MER calculations, CAC, LTV, CTRs, CPCs, AOV, revenue, plus traffic data as well, it's all your favourite marketing acronyms in one place. And updated in real-time.

No two clients are alike, and we aren't a one-size-fits-all agency. Meaning this depends.

‍

When we enter a partnership, DataSauce becomes an extension of your marketing team — not your throwaway digital marketing agency. So, we build bespoke pricing based on your goals, your growth stage, and the level of support you actually need. You can pick and choose from our à la carte service menu, and we’ll craft a strategy (and price) that fits.

‍

You can also find out if we're a good fit here.

‍

DataSauce leans on value-based pricing instead of costing out by time and material.

‍

You're not just buying hours, you’re investing in outcomes. And we price accordingly. But one thing remains for certain: We'll always get your sign-off before charging out any extra costs.

‍

Transparency and alignment are non-negotiables.

You might be surprised to hear this, but it does depend.

‍

Except for the most part, YES.

‍

Anyone can boost ads or post content, but getting real, measurable growth takes strategy, testing, and expertise. A good digital marketing agency (like ourselves!) wouldn't just be executing tasks. Our day-to-day involves building a holistic, data-driven strategy that connects paid ads, CRM, creative, CRO, and data science to maximise your ROI.

‍

You'll get a full team of experts without needing to hire or manage multiple specialists in-house. You get access to cutting-edge tools and insider knowledge. You save time and resources, while still scaling smarter and faster. TL;DR — It's efficient AND effective.

‍

Everything we do is also tested, optimised and backed by performance data, so your brand will never be shooting shots in the dark. Also, how good is it to have a team of professionals on speed dial if you ever get stumped on the tools or the ideas?

‍

If you're still curious about the instances where hiring a digital marketing agency isn't the right move, we cover five situations where working with DataSauce truly may not be the best fit here.

Absolutely, and we actually wouldn't have it any other way.

‍

Full-service means full-service, so we've got an entire in-house design team, photography team, and videography crew ready to bring your brand to life.

‍

Need ad-ready designs in all specs and formats? Done. Need a shoot? We’ll be there — whether "there" means in our in-house studio (literally 30 steps from our desks) or on-location.

‍

Our definition of creative also goes way beyond ads.

‍

Website assets, brand collateral, email designs, banners... Anything you need, we've got it covered.

‍

And because good creative is powered by data, we've invested in leading tech to analyse what works and what doesn't, so you can trust that our every asset isn't just beautiful, it's built to convert. Sticki, our sister-agency, also comes in if you're in the market for all things creator-led, meaning: UGC, influencer marketing, events and activations, or content production at scale.

‍

So yes, we can produce your creative. And we do it damn well.

‍

If you're already reading this, we won't hold you up any longer. We're excited too. Reach out to us via the following options:

‍

- Head to our contact form here.
- Email us at hello@datasauce.com
- Call us +61 39 964 0969

‍

And expect to tell us a little about your brand, your goals, your budget, anything in particular you'd like our support with.

Wherever your company's at (from start-ups to established household names, local to global), we’ve got the tools to help you get anywhere... If you’ve got a vision you’re ready to invest in.

‍

Our specialities? Vast. Including, but not limited to:
- eCommerce
- B2B (That's Business-to-Business, not the Charli xcx version)
- Events
- Not-for-Profit Organisations
- Property
- SaaS

‍

We break these down even further (by specific industries) here.

‍

That being said, our ethos is all about breaking boundaries. We’re certainly not limited to these six, and implore you to challenge us even further.